Page 81 - SAMENA Trends - March-April 2023

ARTICLE SAMENA TRENDS

ARTICLE

Traveling without Connectivity

Revenue opportunities from better subscriber experience

Air travel has recovered, reaching pre-pandemic levels for many
global destinations, resulting in network operators upgrading their
network capacity and benefiting from inbound roaming revenues
again.

But how does that relate to your subscribers? Are they traveling
again, and if so, do they leave their home country prepared when it
comes to their cellular plan?

Do your subscribers activate roaming services before they leave
the country?
As international travel increases, wholesale roaming traffic is
on the rise. But inexperienced international travelers may leave
the country unprepared for their communications needs. It’s
challenging to predict and anticipate when your customers will
need roaming services. So, how do you respond when a subscriber
has left your network and it’s already too late?
As opposed to Wi-Fi, Mobile Networks
can satisfy the need for true mobile

connectivity. Think of the need for GPS
navigation applications or car-ride services
when traveling; booking hotels on-the-go;
or live sharing their moments on video with
people back home as travelers visit the
wonders of the world. For travelers, there
Douwe van der Heij
Senior Director Marketing is nothing better than cellular connectivity!
Syniverse If pre-activation of roaming services is required for your customer
to roam, some travelers will risk not having access to roaming
services upon arrival. If your customer has not met the pre-
requisites that would allow them to roam, their phones won’t be
able to register on any foreign network. This poses a real problem.
You, as the home operator, have no direct way to call your customer
or reach out to them via SMS. Without roaming services, your
customers will look for alternatives, such as purchasing a local
SIM card.

81 MARCH-APRIL 2023