Page 83 - SAMENA Trends - March-April 2023

ARTICLE SAMENA TRENDS

ARTICLE

Getting Beyond Connectivity and Monetizing New

Services with IoT

The Internet of Things (loT) is enabling the
connectivity of people and devices on a massive
scale never before possible.

These changes are happening quickly, and while disruptive,
they are also presenting a once-in-a-lifetime opportunity.
Communications Service Providers (CSPs) are in a prime position
to capitalize with new services that will drive growth for years to
come.

To realize this potential, however, CSPs must understand how the
loT business model is fundamentally different from the connectivity
services that have long been the corner stone of their growth.
Not only is there a complex ecosystem of technology partners to
manage for developing new services, but new capabilities will also
be needed to monetize loT more effectively.

IoT – Internet of Things - is set to trans-
form businesses, enable the launch of new
services, and reshape traditional value

Nikolaj Jensen chains. The opportunity is especially attrac-
Head of Business Support Systems Products tive for CSPs because it extends connec-
Enghouse Networks tivity beyond people to their devices and
everything those devices are connected to.

These challenges are real, but with a sound strategy and the right
partners, loT represents an unparalleled opportunity for CSPs to
provide new value to end customers as they progress on their
own digital transformation journey. This eBook has been prepared
to help CSPs develop that strategy, better under-stand why loT
is a growth driver, and so move to maximise their commercial
opportunity with it.

The Global IoT Market Opportunity
IoT – Internet of Things - is set to transform businesses, enable the
launch of new services, and reshape traditional value chains. The
opportunity is especially attractive for CSPs because it extends
connectivity beyond people to their devices and everything those
devices are connected to.

83 MARCH-APRIL 2023