Page 127 - SAMENA Trends - June-July 2020

ARTICLE SAMENA TRENDS

ARTICLE

Intigral Pursues Tomorrow’s Digital Entertainment

Scene

Beyond high-quality streaming, Intigral leverages cutting-
edge solutions emerging from the digital entertainment
industry and in keeping with the Vision 2030-aligned

strategies aimed at positioning the Saudi media and
entertainment industry for further growth.

Entertainment, like most aspects of placed even further pressure on digital world. In this context, it is also one of the
our technology-controlled reality, is entertainment providers to speed-up their first regional services to combine live and
being impacted and shaped rapidly by offerings and supply viewers with quality VOD content from providers into one easily
the advancement and emergence of content options. accessible platform. Beyond high-quality
new technologies. Platforms are being streaming, Intigral leverages cutting-
continually updated and customized to In Saudi Arabia, where an ambitious digital edge solutions emerging from the digital
attract subscribers on the lookout for transformation plan is being pursued, the entertainment industry and in keeping
original, captivating, and powerful content Kingdom is emerging as a regional digital with the Vision 2030-aligned strategies
fine-tuned to meet their ever-changing hub, with a multitude of opportunities aimed at positioning the Saudi media and
tastes. Whilst the Media and Entertainment for foreign and local investors. MENA’s entertainment industry for further growth.
market is geared for double-digit growth leading digital entertainment pioneer,
over the coming years, with global industry Intigral has already positioned itself as an Cloud features
revenues projected to reach $792.3 billion innovator and major adopter of modern In light of the ever-evolving customer
by 2022, the COVID-19 outbreak has technologies. From the outset, Intigral has demand patterns, and increasing business
invested significantly in the potential of operating pressures, media enterprises
Intigral’s flagship product, the digital entertainment industry in Saudi are opting for cloud-based solutions.
Cloud based solutions offer scalable
Arabia, and has pursued a unique strategy
Jawwy TV, is regarded as to seize this opportunity. computing capabilities that underpin on-
the first OTT provider in Intigral’s flagship product, Jawwy TV, is demand services while supporting the
development of new business models that
MENA to present a hybrid regarded as the first OTT provider in MENA accommodate fragmented audiences.
solution that combines to present a hybrid solution that combines

both OTT services, both OTT services, covering linear TV and Powered by its cloud-based platform,
on-demand content, and investments in
Jawwy TV features high-performance
covering linear TV and quality original productions, making it both streaming with scalable deployment
on-demand content, and a content distributor and production house. offering increased flexibility to its
The value proposition of Jawwy TV is to
customers. As such, the cloud enables
investments in quality provide an affordable viewing experience Jawwy TV to expand its existing library
original productions, to both smartphone users and households frequently and rapidly, supporting its
making it both a content across MENA with a comprehensive OTT ongoing production of original content
platform that offers a seamless viewing
and allowing it to offer efficient solutions
distributor and production experience and broad content portfolio, to viewers, such as multi-screen viewing
house. aggregating content from across the and high quality streaming with minimal
region and further afield from around the
latency.

127 JUNE-JULY 2020