Page 128 - SAMENA Trends - June-July 2020

ARTICLE SAMENA TRENDS

Intigral additionally utilizes data analytics applications. Additionally, AI-based The roll out of 5G networks
to optimize performance which improves functions, including the augmented reality
the understanding of customers’ needs (AR) and virtual reality (VR) are shifting will be a key enabler for
and behavioral trends in order to deliver consumption patterns by making for the expansion of digital
more tailored viewing experiences while a mesmerizing, individualistic viewing media and entertainment
ensuring maximized performance. experience.
services by providing
Catching up with disruptive AI One word: Blockchain higher bandwidth required
One major technology impacting today’s Although still in the nascent stage
world is Artificial Intelligence (AI). Saudi for digital entertainment, Blockchain to support their streaming
Arabia has invested heavily in this emerging technology will provide multiple benefits requirements.
technology with $135.2 billion going for media and entertainment companies.
towards the development and adoption of The innovative distributed ledger facility role in the deployment of 5G across the
AI. Additionally, a royal decree issued last could help the media and entertainment Kingdom, Bahrain and Kuwait, will lead
year mandated the establishment of the industry control piracy, slash costs, and to an increased viewing experience of
Authority for Data and Artificial Intelligence promote the security of digital artworks. JawwyTV for its customers.
and the creation of the National Center for
Artificial Intelligence and the National Data As Intigral currently offers content catering While such technology updates pose a
Management Office. to viewers in the GCC, Egypt, and Lebanon, disruption and challenge for media and
and releases original content once a month entertainment providers, Intigral sees them
In the digital entertainment realm, AI on average, the company’s strategy is as a major opportunity to embrace new
supports the advanced analysis of focused on adopting the distributed ledger trends and technological advancements
consumers’ behavior trends, inclinations, technology to drive more automation both for production and distribution
and preferences enabling enterprises across its platforms and enhance its purposes. Intigral seeks to become the
to make smart decisions leading to operational efficiency. leader in the MENA digital entertainment
increased levels of customized offerings sector through offering unmatched
for viewers and a deeper engagement, thus Ready to roll! products and services with advanced
contributing to higher satisfaction and The roll out of 5G networks will be a key capabilities and features to its customers.
improved perception of an entertainment enabler for the expansion of digital media It also aspires to seize the support provided
service. Most content recommendations and entertainment services by providing by the Kingdom’s leadership towards the
on Intigral’s Jawwy TV are curated higher bandwidth required to support their development and integration of advanced
individually for each user based on their streaming requirements. It is estimated technologies by continually developing
viewing activity, enabling Intigral to deliver that around 12% of all smart mobile new and state-of-the-art entertainment
a personalized experience based on their devices sold globally in 2020 will be 5G- offerings.
preferred content. enabled, which means more users will be
watching more content of higher quality on Although many of these technologies are
On another level, AI also allows for a the go. still in their early stages of development,
seamless, cohesive, and efficient production Intigral realizes the significance of being
process with reduced production times As 5G penetration levels increase across a first mover and preparing itself for new
and cost, saving production entities the Kingdom, it will make an impact on all advances before they become mainstream.
valuable resources while guiding their aspects of digital entertainment through This progressive mindset and approach
decisions towards producing targeted offering rapid transmission speeds (up to ultimately positions Intigral as a key
viewer inspired content. AI offers multiple 100 times faster than 4G), and allowing contributor towards revitalizing the Saudi
tools for back-end media operations as users to download an HD movie in just media and entertainment sector, a main
production companies utilize AI algorithms a few seconds rather than minutes as a pillar of the ambitious Saudi Vision 2030.
to automate audio/video synchronization, couple of immediate advantages. Intigral,
language translation, among many other supported by stc which is playing a leading
• https://foreignpolicy.com/2019/10/08/saudi-arabia-racing-high-tech-hub-china-is-ready-to-join-in/
• https://stepfeed.com/what-you-need-to-know-about-saudi-arabia-s-new-ai-authority-1276
• https://www.rbr.com/8k-ultra-hd-trends/
• https://www.ces.tech/Articles/2019/8-Key-Consumer-Tech-Trends-for-Entertainment.aspx
• https://medium.com/@alex.schwartz/the-impact-of-emerging-technology-on-the-media-entertainment-industry-e2e20899374b
• https://www.sparxitsolutions.com/blog/impact-of-technology-on-entertainment-and-media-industry/
• https://www.entrepreneur.com/article/335382
• https://cloud.netapp.com/blog/benefits-of-cloud-computing-in-media-industry
• https://tele.net.in/being-virtual-deploying-cutting-edge-technology-solutions-in-the-media-and-entertainment-space/
• https://www.forbes.com/sites/tatianakoffman/2020/02/26/how-blockchain-will-transform-media--entertainment/#719a4361d1b7

128 JUNE-JULY 2020