Page 40 - SAMENA Trends - September-October 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

this among its top priorities in order to that employees face in recent times, not health, Dr. Muhanned Al Asfoor, said, "In
ensure providing its employees with a only at work but also in their personal our constant efforts to support ideas and
healthy working environment, which will life. Such pressures may affect the innovations, “Remedy” has been incubated
have a positive impact on the company’s employees’ performance as well as their through Omantel's Innovation Labs, which
employees and the quality of services mental wellbeing. “Mashora’ Program provides technology and technical support
they provide to customers. The “Mashora” is considered to correspond with other in the mental health sector. As a result, we
program aims to help employees overcome programs and initiatives for employees have cooperated with Remedy in creating
stress, anxiety, obstacles and challenges all of which aim to create an ideal work an electronic platform for the “Mashora”
and rise above conflicts in the workplace. environment. The program focuses on the program to provide data and digital
The program enables staff to address human side of the employees and ensures statistics relating to the program. Moreover,
these obstacles at an early stage, which will complete confidentiality, and we consider conducting electronic questionnaires to
definitely have a positive impact on their it essential to provide support to our know the employees’ needs regarding
individual and institutional performance. employees and stand by them, not only in mental wellbeing is vital to understand our
The program also contributes to building matters related to work, but also in matters employees, with the data and information
positive relationships between employees outside the scope of the company”. accumulated being confidential”. Omantel
in the workplace, as well as promoting "The need for such programs became is, the Sultanate’s first and leading integrated
awareness on the importance of mental greater after the-Covid 19 pandemic and telecommunications services provider,
and psychological wellbeing. The company its accompanying psychological, health, enabling the digital society to flourish,
guarantees complete confidentiality in all social and other pressures. The "Mashora" allowing new ways of doing business
consultations and data to adhere to work program comes in a bid to help staff to and delivering a world of information,
ethic. Commenting on this, Dr. Muhanned deal with these issues in a scientific and news, and entertainment. While striving to
Dawood Al Asfoor, Senior Proficient of HR professional manner.” Dr. Muhanned ensure an optimum customer satisfaction,
at Omantel, said, “The “Mashora” Program added. Reflecting on the continuous Omantel plays a key social role to provide
was launched taking into consideration support Omantel offers to institutions and the required support and assistant to all
the urgent need to deal with pressures companies that are concerned with mental sectors amongst the Omani society.

Zain Launches All-New Zain Great Idea 7 Startup

Accelerator Program

Zain, the leading digital service provider chapter in the history of ZGI, the program and empowering young entrepreneurs
in Kuwait, announced the launch of Zain I personally take great pride in. The sixth from Kuwait and the Arab world.” added
Great Idea 7, the all-new season of its edition was the first of its kind, as it came Al Roudhan. Al Roudhan continued by
renowned tech startup accelerator program in an entirely virtual fashion during the shedding more light on the new season:
in collaboration with Brilliant Lab. The pandemic. But with our entrepreneurs’ “We are well aware that entrepreneurs have
program continues its mission to enrich dedication, and in spite of many challenges, great ambition and very busy schedules
the tech startup ecosystem in Kuwait and ZGI 6 alone yielded over USD 4.5 million filled with tight deadlines, and so this year,
further push it forward towards expansion of investments in the participating we will offer greater flexibility and more
into the MENA region. The announcement startups, helping them kick-off operations freedom for every participant to choose
was made during the special ceremony held in the market.” Al Roudhan continued: the sessions and programs that best suit
at Zain’s main headquarters in Shuwaikh, “ZGI 6 featured over 170 startups, 25 of their schedules and business needs. We
attended by Zain Kuwait CEO Eaman which reached the final phase with full will also expand the content and activities
Al Roudhan, the company’s executive acceleration. In addition, we saw the of the program to take our entrepreneurs
management, members of venture capital highest number of female entrepreneurs to many destinations, including Riyadh,
firms and startup funds, business partners, in the history of the program, making 40% Cairo, Dubai, and Abu Dhabi, to expose
local entrepreneurs, and ZGI alumni. During of the total number of participants.” “Such them to the best experiences and success
her opening speech at the event, Zain continuous achievements reflect ZGI’s stories from other entrepreneurs, investors,
Kuwait CEO Eaman Al Roudhan said: “Very value in driving our vision to empower tech and similar programs from the region and
pleased to welcome you all tonight at our startups in Kuwait, a small market in its world.” “ZGI will always take entrepreneurs
head office to witness together the launch size but a great one in its ambitious youth. towards the best experiences that bring
of the all-new season of our innovative Today, as our program enters its second them sustainable growth, not only to help
program – ZGI 7.” Al Roudhan shared some decade, we embark together on a new grow their businesses, but grow themselves
highlights from the most recent edition of adventure with ZGI 7, which will continue its as well. We also always strive to leverage
ZGI: “Last year, we turned an exceptional core mission of accelerating tech startups on our partners ecosystem to connect our

40 SEPTEMBER-OCTOBER 2022