Page 42 - SAMENA Trends - September-October 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Zain Awarded by Liferay in Recognition of Its Innovation-Driven Digital
Customer Experiences

Zain, the leading digital service provider paving the way for a digital society and with this special award in contributing to
in Kuwait, was awarded ‘Best B2C and a knowledge economy.” With the focus industry growth, thereby leading the way for
Marketplace Company’ by Liferay Inc., the on the oncoming 6G technology and its accelerated transformation through an agile
leading provider of digital platforms that innumerable benefits and possibilities, and sustainable customer journey model
creates enterprise-level, cloud powered the telecom sector is expected to make in this dynamic business landscape. With
optimized digital experiences to accelerate strides never imagined in enterprise Liferay’s open-source, flexible and scalable
innovation. The award recognizes Zain services. This is certain to enhance solution on cloud and on prem, customers
for its innovation-driven digital customer Zain’s value proposition in addition to of Zain will continue to enjoy unified,
experiences. The award ceremony took its high-level performance and reliability seamless and delightful experiences.” Zain
place at GITEX Global 2022 attended available across the region. Moussalam continues to achieve its strategy towards
by Daaij Al Oud, Zain Kuwait Network Dalati, General Manager, Liferay Middle fully transforming into an integrated digital
Engineering Director, and Moussalam East and Africa said, “Zain is a forward- service provider, through which it aims
Dalati, General Manager, Middle East and thinking organization, and this vision and at empowering a more efficient business
Africa, Liferay who recognized the telecom philosophy also aids the progress of its sector in the Kuwaiti market. This award
provider’s success in leveraging innovative customers using its enterprise solutions. In reflects Zain’s commitment in further
technologies to elevate customer the last five years alone, we have witnessed pushing the digital transformation wheel in
experience capabilities. With a longstanding massive transformative developments Kuwait by contributing to advance the local
partnership since 2016 between both that have supported the enterprise growth business sector, as the company considers
companies, the award recognizes Zain’s of Zain’s customers. We are extremely itself an active partner in creating the future
future enabled efforts in web content pleased to honor them and their efforts of smart life in Kuwait on all levels.
management, search results, integration
across applications, and more. Utilizing
state-of-the-art digital services through
Liferay’s Digital Experience Platform (DXP),
the collaboration with Zain has created
an innovative approach in adopting cloud
services which have become integral to
digitally advanced societies. With upgraded
end-to-end customer lifecycle experiences
and data-driven personalization in a
connected and secure environment, Zain
has enhanced its expertise and capabilities
to take its customer experience to the
next level. Daaij Al Oud, Zain Kuwait
Network Engineering Director, stated, “As
a frontrunner in the telecom industry, we
consider it our responsibility to elevate
customer experiences using latest and
relevant technologies. Our relationship
with Liferay contributed to the success of
our comprehensive development strategy
of providing best products and services,

Zain Awarded “Partner of the Year” by Westcon-Comstor for Supporting
SMEs

Zain Kuwait announced the successful operator noted that the 5G CA test was development. As reported by Kuwait Times,
completion of 5G carrier aggregation (CA) in anticipation of the Communication Zain noted that 5G CA with two ‘middle
tests with two frequency bands in the and Information Technology Regulatory spectrum’ bands will play a significant role
2.3GHz and 3.5GHz (C-band) ranges in Authority (CITRA) releasing a new national increasing 5G signal reach and fuel 5G
partnership with Huawei, demonstrating spectrum plan allocating additional service capacity beyond current network
a data download speed of 2.5Gbps. The spectrum bands to support further 5G capabilities to meet ever-growing market

42 SEPTEMBER-OCTOBER 2022