Page 44 - SAMENA Trends - September-October 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Arthur D. Little Joins Lunar Economic Development

Organization EURO2MOON

Arthur D. Little (ADL) announced its membership of EURO2MOON, development, which stretches back to the Apollo missions of
a non-profit organization created to promote responsible use of the 1960s. The aim of EURO2MOON is to position Europe as
the Moon’s natural resources while accelerating the cis-lunar taking a leading role in the development of the cis-lunar economy,
economy across Europe. Founded by Airbus Defence and Space, creating a strong industrial ecosystem based on an ambitious
Air Liquide, and ispace Europe, EURO2MOON will now benefit from “In Situ Resources Utilization” (ISRU) vision. It will focus on the
ADL’s extensive experience and expertise in space technology exploration of the lunar surface and the utilization of its resources
in a commercial but sustainable way. Topics to be addressed
include long-duration transport, life support, and energy needs for
scientific and commercial applications. ADL worked with NASA
during the planning and execution of its missions to the Moon.
Today, only one experiment from the Apollo 11 landing remains
active and functioning – the Laser Ranging Retro-Reflector (LRRR)
experiment, which ADL played a key role in developing. The LRRR’s
precise measurement of Earth-Moon distances has significantly
improved understanding of both terrestrial and lunar physics. ADL
has been closely involved in the commercial development of the
space sector ever since and is currently conducting a major study of
future satellite applications for the European Space Agency (ESA).
Based in Luxembourg, EURO2MOON’s ultimate objective is to build
a platform that supports a common industrial vision and promotes
it among the European industrial and institutional ecosystems,
including recommendations on global roadmaps, demonstration
concepts, and commercial programs. Matteo Ainardi, Leader of
the Aerospace & Defense Global Center of Competence at Arthur
D. Little, comments: “In the context of increased momentum
around space exploration, and the development of the cis-
lunar economy, the Moon will be a major focus over the coming
decades. A shared European vision around both the responsible
use of lunar resources and more sustainable delivery systems is
essential. Space remains an area of international cooperation that
should be encouraged, but this requires meaningful and effective
collaboration between relevant parties. ADL is proud to be a
member of EURO2MOON, which is committed to building a future
united by the same ambition.”

Latest Blue Shift Report from Arthur D. Little Delivers Realistic View of The
Metaverse

Arthur D. Little (ADL) has published The Metaverse, Beyond Fantasy,
the latest in a series of new reports from the company running
under the ‘Blue Shift’ banner, which explore the impact of new
technologies on business, society and humans. The Metaverse,
Beyond Fantasy looks beyond the hype and delivers a realistic
picture of the Metaverse for businesses, focusing in particular on
the technologies necessary to enable it. While the Metaverse is not
a new concept, the past few years have seen a rapid acceleration of
both development and adoption, driven by the convergence of three
industries: gaming; collaboration and productivity tools; and social
media and networks. Yet while the size of the Metaverse market is
difficult to estimate, the report emphasizes that companies should
not underestimate its potential importance to their business. The
report looks at the key enabling technologies of the Metaverse,
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