Page 71 - SAMENA Trends - March-April 2023
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ARTICLE  SAMENA TRENDS

        use those twins in a guided way — a safe   I look at everything through   might invite friends to tag along with you
        way — to launch AR applications.                                         from all over the world. They can teleport
                                                the lens of my kids. It's all    to your virtual twin reality as a ghost next
        SAMENA TRENDS:                          about responsibility to the      to you, so you can walk around in a park in
        So  if  I'm  a  constituent  in  a  supercity   next  generations  and  we   London with a ghost teleportation from Ri-
        powered by digital twins, what can I expect                              yadh, for example, and in other projects you
        life to look like? Why should I be excited?  have to do the  right  thing   could have visitors coming from all over the
                                                for the  right  reasons, this    world and have an experience with you in
        Yerli:                                                                   the Saudi kingdom.
        I think  it's  going to be amazing. I look at   future should  be  about
        everything  through the  lens  of  my kids.   empowerment of citizens.   SAMENA TRENDS:
        It's  all  about  responsibility  to  the  next                          Can you discuss The TMRW Foundation's
        generations  and  we  have  to  do  the  right   the  citizens  really  experience  it. Bring  in   plans for the future and how it's expanding
        thing  for the  right  reasons,  this  future   the individual into the reality and let them   its impact?
        should be about empowerment of citizens.   play with it and then ask them, to not only
        If you want to empower, you have to engage   vote for it but co-create it. Tell us what we   Yerli:
        citizens  in  every stage  of civic life: and   should  improve  about  the  park.  Like  they   We’re  a  hybrid  tech  company  that’s
        the way to engage them is to speak their   might put a trash can here or there, maybe   steadfastly  focused  on  developing
        language.  Right  now, we have  3  billion   some more lights, here maybe a playground   technologies,  products  and  services  that
        gamers. In  ten  years  we’re  going  to be  6   for the kids, so they can co-create. In this   combine  gamification,  digitalization  and
        billion, and in another ten years, maybe the   way citizen engagement will increase and   urbanization  —  ensuring  that  humanity’s
        whole planet will be full of gamers. So if you   happiness will also increase.  relationship with the Internet of the future
        want to harness that potential, cities have                              is one that makes their lives better, that we
        to become sort of a game-like experience,  The  implications for  the  telecommunica-  unlock unlimited potential for togetherness
                                             tions industry are thrilling. On top of it all —   and human communication with this great
        It  starts with  the  city developing  itself.   an engine will be working for you, every sec-  opportunity — responsibility — we’ve been
        For  example, if I'm a city council  and I   ond of your life — to improve the efficiency   given.  Our cinematic  communications  3D
        want  to  launch  a  park, I  might  launch  a   of your life,  with  really  native  AR.  Twins   engine  platform RealityOS™  is  already  at
        park  as  a  virtual  twin,  and  first  show  the   provide  the  infrastructure  for AR  and  AI   work delivering solutions down this path.
        consequences of the development and let   and also for VR, meaning that now also you
                                                                                 That's  the  eventual  path  of  life  —  The
           Yerli is set to deliver a keynote speech at SAMENA Leaders’           Internet  of Life:  Empowering people  to
           Summit 2023 and in advance of the engagement SAMENA                   connect and  get  together  in  a  new  way
           Council sat with him to offer an exclusive interview on the           while making sure that this potential exists
                                                                                                of
                                                                                                       socio-economic
                                                                                 irrespective
           rapidly evolving landscape facing telecommunications with             backgrounds, irrespective  of religion  and
           the onset of the Internet’s third generation, Smart Cites and         color. It's  all  focused on  bringing  people
                                                                                 together to make the world a better place.
           Digital Twins.





























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