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ARTICLE SAMENA TRENDS
use those twins in a guided way — a safe I look at everything through might invite friends to tag along with you
way — to launch AR applications. from all over the world. They can teleport
the lens of my kids. It's all to your virtual twin reality as a ghost next
SAMENA TRENDS: about responsibility to the to you, so you can walk around in a park in
So if I'm a constituent in a supercity next generations and we London with a ghost teleportation from Ri-
powered by digital twins, what can I expect yadh, for example, and in other projects you
life to look like? Why should I be excited? have to do the right thing could have visitors coming from all over the
for the right reasons, this world and have an experience with you in
Yerli: the Saudi kingdom.
I think it's going to be amazing. I look at future should be about
everything through the lens of my kids. empowerment of citizens. SAMENA TRENDS:
It's all about responsibility to the next Can you discuss The TMRW Foundation's
generations and we have to do the right the citizens really experience it. Bring in plans for the future and how it's expanding
thing for the right reasons, this future the individual into the reality and let them its impact?
should be about empowerment of citizens. play with it and then ask them, to not only
If you want to empower, you have to engage vote for it but co-create it. Tell us what we Yerli:
citizens in every stage of civic life: and should improve about the park. Like they We’re a hybrid tech company that’s
the way to engage them is to speak their might put a trash can here or there, maybe steadfastly focused on developing
language. Right now, we have 3 billion some more lights, here maybe a playground technologies, products and services that
gamers. In ten years we’re going to be 6 for the kids, so they can co-create. In this combine gamification, digitalization and
billion, and in another ten years, maybe the way citizen engagement will increase and urbanization — ensuring that humanity’s
whole planet will be full of gamers. So if you happiness will also increase. relationship with the Internet of the future
want to harness that potential, cities have is one that makes their lives better, that we
to become sort of a game-like experience, The implications for the telecommunica- unlock unlimited potential for togetherness
tions industry are thrilling. On top of it all — and human communication with this great
It starts with the city developing itself. an engine will be working for you, every sec- opportunity — responsibility — we’ve been
For example, if I'm a city council and I ond of your life — to improve the efficiency given. Our cinematic communications 3D
want to launch a park, I might launch a of your life, with really native AR. Twins engine platform RealityOS™ is already at
park as a virtual twin, and first show the provide the infrastructure for AR and AI work delivering solutions down this path.
consequences of the development and let and also for VR, meaning that now also you
That's the eventual path of life — The
Yerli is set to deliver a keynote speech at SAMENA Leaders’ Internet of Life: Empowering people to
Summit 2023 and in advance of the engagement SAMENA connect and get together in a new way
Council sat with him to offer an exclusive interview on the while making sure that this potential exists
of
socio-economic
irrespective
rapidly evolving landscape facing telecommunications with backgrounds, irrespective of religion and
the onset of the Internet’s third generation, Smart Cites and color. It's all focused on bringing people
together to make the world a better place.
Digital Twins.
71 MARCH-APRIL 2023