Page 63 - SAMENA Trends - March-April 2023

ARTICLE SAMENA TRENDS

achieve their digital strategy to A Telcom company's path to becoming a domains relevant to the Telecom company
enhance customer experience, data-driven organization: – Customer, Product, Channel and Partners,
bring innovations in new product The journey to becoming a Data -Driven Network, Employees, Inventory, etc.
and service development, digital organization has 6 key elements as 5. Architect and Implement Platform
marketing and sales, advanced mentioned below: – Understanding current reporting
risk optimization, and enhanced 1. Data Strategy that has a vision, mission, requirements and data ambitions of the
cross-industry collaboration. goals, and measurable KPIs. telco to define the data architecture and
However, to extract maximum 2. Locating and Governing data across the implement the data platform.
value from this data, telcos need telco, assigning ownership and setting up a 6. To create value, companies can enhance
a robust data strategy that is data management office, and defining data their capabilities by developing data
aimed at integrating diverse data governance framework. proficiency, recruiting, and training
sources, integrating diverse types 3. Data Quality & Enrichment – Assessing the personnel, implementing effective data
of data, and simplifying the data quality of data domains and sub-domains management protocols, and instituting
landscape supported by data and having a program thereafter to cleanse a change management program
management and governance and enrich the data. that prioritizes superior data quality,
practices across the data lifecycle 4. Master Data Management – Having infrastructure, monitoring and operations,
right from data ingestion, data business and IT stakeholders collaborating insights, and adoption.
processing, data storage, and data to ensure accuracy, stewardship,
consumption. consistency, and accountability of master

Conclusion As we look ahead, we can expect to
In conclusion, the digital economy and ecosystem are rapidly
evolving, and telecom companies are at the forefront of this see continued growth and innovation in
transformation. As we look ahead, we can expect to see continued the digital space, driven by innovative
growth and innovation in the digital space, driven by innovative
technologies, applications, and business models and telecom technologies, applications, and business
companies would play a crucial role in this transformation by models and telecom companies would
providing network connectivity, developing digital platforms, and play a crucial role in this transformation by
services, and investing in research and development, telecom
companies are driving innovation and shaping the digital providing network connectivity, developing
economy. However, telcos need to realize that data is the bedrock digital platforms, and services, and
of digital enablement and that to realize the true potential of this
gold mine of data, a robust data strategy supported by a data investing in research and development,
governance program that is an integral part of business processes telecom companies are driving innovation
and thought processes will be well-positioned to thrive in the and shaping the digital economy.
digital economy of the future.

63 MARCH-APRIL 2023