Page 18 - SAMENA Trends - January-February 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& is World’s Fastest Growing Brand in The Latest Global 500 Brand Report

e&, a global technology company, has partner of the Formula 1® Etihad Airways businesses, and communities across
achieved exceptional brand value growth Abu Dhabi Grand Prix, have brought the 38 countries, e& has built a powerful
this year and is ranked by Brand Finance brand to global audiences, enhancing its ecosystem designed to inspire growth,
as the “World’s Fastest Growing Brand” visibility and strengthening its position as a enable innovation, and create opportunities
in their Global 500 Brand 2025 report leader in innovation and technology. for a brighter, more connected future.
released earlier during World Economic The brand’s call to ‘Go for More’ A brand of global significance
Forum at Davos. This recognition reflects The e& brand, introduced as part of the e& is also ranked among the Top 10
a remarkable eight-fold increase in brand group’s strategic transformation, reflects Most Valuable Telecom Brands globally
value versus last year, reaching an all-time a forward-looking vision that transcends according to the Global 500 Brand 2025
high brand value of USD15.3 billion for e& traditional telecommunications. Though report. The company has consistently
as a standalone brand. This success is the relatively young, it has quickly established received recognition in its home market,
culmination of a three-year transformation itself as a technology powerhouse, housing including from Kantar BrandZ, which
journey, during which e& consolidated its five distinct business verticals that drive its named it the most valuable brand in the
historic “Etisalat” brand under a unified growth and innovation. Last year’s Brand UAE in November 2024.
identity. The significant increase of e&’s Finance Global 500 report ranked both the The Global 500 2025 report again
brand portfolio and investment value in e& and ‘etisalat by e&’ brands, with the latter recognized Hatem Dowidar as the
the 2025 report was driven by growth now fully absorbed into e&, significantly "Telecom Guardian of the Year" for the third
in investments and portfolio exceeding enhancing its position and overall brand consecutive year. In the 2025 rankings,
USD 20 billion, including but not limited to portfolio value in the rankings, which soared he achieved an overall position of 39th
PTCL (Pakistan), Mobily (Saudi Arabia), 700 per cent year-on-year. Since unveiling and secured the number one spot in the
and the acquisition of a controlling stake its new brand identity in 2022, e& has telecom sector. As the world’s leading
(50 per cent plus one economic share) in quickly redefined what it means to deliver brand valuation consultancy, Brand Finance
the service and infrastructure companies value to customers worldwide. Through its has bridged the gap between marketing and
of PPF Telecom Group. Furthermore, this inspiring “Go for More” brand positioning, finance for more than 25 years. It evaluates
growth was strengthened by the integration the global technology group highlights a the strength of brands and quantifies their
of the historic Etisalat brand and an organic dynamic portfolio that spans connectivity, financial value to help organizations of all
year-on-year growth for e& of 13 per cent digital services, entertainment, fintech, and kinds make strategic decisions. Every year,
on a consolidated basis. e& also received enterprise solutions. Brands like e& UAE, Brand Finance conducts more than 5,000
a Brand Strength Index (BSI) rating of AAA, Mobily KSA, and e& PPF Telecom provide brand valuations, supported by original
with a score of 84.6 out of 100. In addition, cutting-edge connectivity, while platforms market research, and publishes over 100
e&’s high-profile partnerships, including a such as STARZPLAY, Charge&Go, and e& reports that rank brands across all sectors
15-year collaboration with Manchester City money simplify and enrich everyday life. and countries.
Football Club and its role as a founding With a focus on empowering individuals,

18 JAN-FEB 2025