Page 17 - SAMENA Trends - January-February 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& Collaborates with IBM to Launch Pioneering End-to-End AI Governance
Platform

e&, a global technology group, has collab- compliance monitoring, and real-time per- insights into AI’s value, impact, and poten-
orated with IBM (NYSE: IBM) to deploy a formance analysis. This will enable e& to tial risks. The deployment will also utilize
pioneering, end-to-end, multi-model Arti- mitigate risks, detect biases, and address IBM Consulting Advantage, an AI-powered
ficial Intelligence (AI) and Generative AI regulatory standards throughout the entire delivery platform, to accelerate the devel-
governance solution. Announced at the AI model lifecycle—from development to de- opment of the AI governance framework
World Economic Forum 2025 in Davos, this commissioning. “As AI continues to trans- through persona and journey mapping,
collaboration intends to enhance e&'s AI form industries, responsible governance market research, architecture patterns for
governance framework to promote com- is paramount. At e&, we are committed to AI integration, and knowledge transfer ma-
pliance, oversight, and ethical practices leading by example and setting the global terials. “IBM watsonx empowers organiza-
across its growing AI ecosystem, reinforc- benchmark when it comes to establishing tions like e& to navigate the complexities of
ing e&'s commitment to establishing robust robust AI governance practices,” said Dena AI governance. By integrating automation,
governance, risk management, and regu- Almansoori, Group Chief AI and Data Offi- real-time monitoring, and centralized over-
latory oversight across its AI usage. The cer at e&. “By adopting IBM watsonx.gover- sight, we are addressing key governance
solution will leverage IBM's watsonx.gov- nance, we’re taking a decisive step forward challenges and reducing risks associated
ernance enterprise AI and data governance in our AI journey. This collaboration en- with AI,” said Shukri Eid, General Manager,
platform, combined with IBM Consulting’s sures transparency, explainability and effi- Gulf, Levant & Pakistan at IBM. “Strength-
expertise in AI implementation, build on ciency across our AI operations, raising the ening our long-standing partnership with
e&’s commitment to scale AI responsibly bar for AI governance in the industry.” The e&, this milestone serves as a catalyst for
and track ROI while addressing compliance governance solution is set to empower e& responsible AI innovation.” This collabora-
requirements, transparency, and ethical to monitor current AI use cases in real-time, tion builds on the successful relationship
oversight of AI models. This collaboration proactively manage any potential AI risks in between IBM and e&, including the recent-
will bring IBM’s globally recognized toolkit production, and deliver measurable value to ly joint report titled MENA’s AI advantage:
for AI governance to bear on key challeng- stakeholders. By establishing a centralized Opportunity to leap ahead and lead (Middle
es like maintaining consistent oversight inventory of AI models, the solution sup- East and North Africa perspective) fea-
of e&’s AI systems, navigating risks such ports full traceability and oversight. IBM turing perspectives from top Middle East
as non-compliance, ethical concerns, and watsonx.governance facilitates dynamic businesses and data from IBM’s existing
the monitoring of AI performance at scale. monitoring, offering real-time insights into CEO study. The report identified five critical
As it continues to expand its ambitious AI model performance, risk scoring, and com- themes that uncover regional nuances for
strategy and capabilities, e& is proactively pliance metrics. This helps enable e& to de- CEOs to keep in mind as they navigate and
enhancing its AI ecosystem by establish- tect issues like bias and drift early, allowing prepare their organizations to seize the AI
ing a robust framework for accountability, for corrective action and ethical AI practic- opportunity, including the importance of
mitigating potential biases, and safeguard- es. IBM Consulting will be working closely advocacy for trustworthy AI. This collab-
ing data. Leveraging IBM’s technology and with e& to design and implement a compre- oration marks a significant step in e&’s AI
consulting expertise, e& is taking a sig- hensive AI governance framework tailored governance journey, setting a new standard
nificant step forward in building scalable to e&’s unique requirements. This includes for responsible and scalable AI operations
and transparent AI operations. The new AI defining workflows and key performance for the group and industry at large.
governance solution introduces advanced indicators and onboarding existing AI mod-
features like automated risk management, els onto the platform to deliver real-time

17 JAN-FEB 2025