Page 20 - SAMENA Trends - Gitex Special 2023

INTERVIEW SAMENA TRENDS

This commitment is further exemplified As we expand our operations into more According to the Science Based Targets
through our collaboration with the global global markets, we remain deeply rooted in initiative (SBTi), e& is now recognised as
organisation Code.org. We're actively the group's operations and plans. 'Committed' to the near-term science-
supporting their programme to promote based targets. SBTi is a collaboration
computer science and software education The Group's climate action projects, between the Carbon Disclosure Project,
in markets where our group operates implemented by etisalat by e& in the UAE, the United Nations Global Compact and
across the Middle East, Asia, and Africa. include the use of the latest generation the World Resources Institute, to set an
This not only strengthens the role of of energy-efficient radio equipment with emissions reduction trajectory between
technology in educational curriculum advanced Artificial Intelligence features to 2020 and 2030 for all Information and
but also presents an opportunity for optimise energy consumption for different Communications Technology (ICT) sub-
collaboration with partners to invest in traffic loads while maintaining network sectors.
future technologies, fostering innovative performance.
solutions that advance the educational The Group's programme will set out a clear
sector. The global technology group has invested roadmap to net zero carbon emissions to
heavily in converting indoor sites to drive forward its sustainability initiatives
e& remains steadfast outdoor free cooling solutions, reducing that have a positive human impact on
in its commitment to the GWP (Global Warming Potential) future plans and operations
of refrigerants by recovering, recycling
achieving sustainable and reusing refrigerant gases, and using Roadmap for the future
growth during our ongo- on-site renewable energy through solar Dowidar believes e&’s diversification,
international expansion, dedication to
panels and hybrid power solutions for
ing strategic transfor- off-grid sites to replace the use of diesel sustainability, and transformation into a
mation journey. As we generators. global tech company is setting the stage

expand our operations etisalat by e&’s first deployments of The strategic expansion
into more global mar- energy efficient radio equipment have into Europe is the next
reduced energy consumption by 52 per
kets, we remain deep- cent compared to previously deployed step of our transforma-
ly rooted in the group's radio equipment. The reduction in energy tion into a global tech-
consumption is equivalent to 7.6 tonnes of
operations and plans. CO2 emissions per site per year for high- nology group, offering
level sites configured with 4 LTE carriers.
Inclusivity and diversity principles are e& multiple avenues to
integral to our business across various Since 2019, e& has accelerated energy roll-out its leading suite
sectors. Our support for the United Nations efficiency programmes and managed
initiative to empower women, as evidenced multiple initiatives to reduce greenhouse of B2B and B2C digital
by our adherence to its principles, gas emissions, avoiding more than products in the CEE with
underscores our commitment to fostering 380,000 tonnes of CO2 emissions in three
a positive impact at the local, regional, and key markets (UAE, Pakistan and Egypt). significant synergies.
global levels. This aligns with our strategy
to achieve gender balance as we transform
into a global technology group.

Additionally, e& has extended support
to communities during crises, such as
natural disasters in Morocco and Libya.
We provided free calls through "etisalat
by e&" and enabled free international
transfers to these affected regions via
the "e& money" application. We aimed to
facilitate communication and offer much-
needed support during these challenging
times.

e& remains steadfast in its commitment to
achieving sustainable growth during our Beematters 2023 ©
ongoing strategic transformation journey. General view - Stairs side

20 GITEX SPECIAL 2023