Page 18 - SAMENA Trends - Gitex Special 2023

INTERVIEW SAMENA TRENDS

e& life, e& enterprise, and e& capital. These aggregation is boundary-breaking growth Slovakia. The $400 million investment in
pillars have diversified revenue streams, and leading toward a brighter digital future. Careem was another strategic move that
expanding e&’s presence across all was in line with our ambitious strategy,
geographic markets, fueled organic growth, Specialised business pillars like etisalat by expanding our range of services and
and led to the exploration of new market e&, e& international, e& life, e& enterprise, digital offerings for consumers while
opportunities and strategic ventures. Each and e& capital have been established to propelling our transformation into a global
vertical has an underlying strategy and diversify revenue streams and expand technology group.
focuses on ensuring e& continues to meet reach. Further investment in these pillars
will increase revenue and create a balanced Through strategic acquisitions like
e& envisions itself as a geographical profile with higher non-telco elGrocer, Smartworld, and a merger with

global technology group contributions. Khazna, we're expanding beyond telecom
sectors.
STARZPLAY's
diverse
into
We closely monitor industry trends and
with a growth mindset, emerging technologies globally, fostering a acquisition demonstrates our commitment
a progressive outlook, culture of innovation where employees feel to international expansion in the
entertainment and financial technology
comfortable taking risks and trying new
and an innovative spirit. things. We seek strategic partnerships and domains.
The goal of expanding collaborations to access resources and Beyond telecoms, we're strengthening our
expertise, accelerating product and service
beyond its telco roots development. presence in fintech, entertainment, and
into fintech, IOT/AI, cy- Our focus is on the "segment of one," using SuperApps, simplifying digital interactions
data, analytics, AI, and automation to create
and shaping the future of personalised
bersecurity, and content tailored products, services, and strategies digital experiences worldwide. Leading
aggregation is bound- for meaningful customer engagement and the digital transformation journey across
improved user experiences.
the business sector, e& enterprise
ary-breaking growth made considerable achievements with
and leading toward a We aim to expand our presence in new acquisitions and strategic partnerships to
markets while growing our portfolio in
deliver the best technologies that empower
brighter digital future. existing ones through organic development businesses across the region.
and selective mergers and acquisitions.
the needs of its stakeholders; listen to its Our primary focus is meeting both e& enterprise acquired a majority stake
customers, partners, and employees; and traditional and innovative connectivity in Beehive, MENA’s leading peer-to-peer
improve its offerings. demands.
Sustainability is at the
Taking the lead in innovation Expanding beyond borders core of e&'s mission,
As part of its new, diversified business Through its transformation efforts, e& is
profile, e& aims to deliver high- on a trajectory of unparalleled expansion, embedded in our com-
value solutions through cutting-edge boasting one of the highest market mitment to Environmen-
technologies, such as 5G, artificial capitalisations worldwide while delivering
intelligence, blockchain, and IoT (Internet value to customers and shareholders tal, Social, and Gover-
of Things). across 16 countries in the Middle East, nance (ESG) standards.
Asia, and Africa and serving more than 165
The company has strategically invested in million subscribers. This commitment is
acquisitions in the technology and telecom integral to our overarch-
sectors, forging partnerships with glob- Mergers and acquisitions have played a
al technology leaders to drive innovation. pivotal role in e&’s growth strategy. “We ing strategy and holistic
These collaborations allow e& to develop have always believed in the power of vision for the future. We
new products and services, gain valuable partnerships,” says Hatem.
insights into customer needs and prefer- e& broadened its horizons with firmly establish a vital
ences, and expand into new markets. Ad- investments in Vodafone to enhance link between environ-
ditionally, e&’s strategic partnerships with and develop its international portfolio
leading financial service firms focus on providing an opportunity to expand into mental and social gov-
promoting financial inclusion and access. new markets in Africa, Europe and Asia ernance alongside the
e& envisions itself as a global technology as well as areas outside telecom. This
group with a growth mindset, a progressive was followed by the binding agreement to technological advance-
outlook, and an innovative spirit. The goal acquire a majority stake in PPF Telecom ments evident in our
of expanding beyond its telco roots into expanding into Central and Eastern Europe
fintech, IOT/AI, cybersecurity, and content mainly Bulgaria, Hungary, Serbia and operations.

18 GITEX SPECIAL 2023