Page 19 - SAMENA Trends - Gitex Special 2023

INTERVIEW SAMENA TRENDS

digital platform, to tap into opportunities and tangible change. We aspire to set an enhancing the lives of people across the
in the Small and Medium Enterprise (SME) exemplary model for other companies globe.
lending market. This also marked the next concerning contributions to sustainability
step in e& enterprise’s expansion, as the initiatives. As a testament to our commitment, e&
move demonstrates its commitment to has joined the "Edison Alliance" affiliated
opening new avenues of growth across Sustainability is at the core of e&'s with the World Economic Forum. Through
the UAE and in the region, while enabling mission, embedded in our commitment this alliance, we have pledged to impact
Beehive to scale its business and expand to Environmental, Social, and Governance the lives of 30 million individuals by
its offerings. Staying committed to the (ESG) standards. This commitment is 2025 positively. Our commitment entails
UAE’s vision of becoming a global hub for integral to our overarching strategy and improving network access, offering
future industries, e& enterprise IoT & AI holistic vision for the future. We firmly digital financial services, and providing
partnered with Maxbyte Technologies to establish a vital link between environmental technological education. This reaffirms
deliver cutting-edge solutions for Industry and social governance alongside the our dedication to making a positive global
4.0, leveraging both companies’ combined technological advancements evident in impact by prioritising digital inclusion to
expertise and experience. our operations. achieve the United Nations Sustainable
Development Goals.
Keeping in line with e& enterprise’s On the environmental front, e& has taken
mission to drive digital transformation substantial steps to reduce carbon
for companies across industries, it emissions. One noteworthy initiative The Group's climate
implemented engageX solutions for Audi involves deploying energy-efficient action projects, imple-
from Al Nabooda Automobiles to automate wireless equipment at our mobile phone
their customer service support over digital network sites. This transformation has mented by etisalat by e&
channels. led to a remarkable 52 per cent reduction in the UAE, include the
in energy consumption compared to
Committing to sustainability conventional equipment. This translates use of the latest gen-
Our business today is committed to to an annual decline of 7.6 tons of carbon eration of energy-effi-
addressing global climate challenges and dioxide emissions per site. By championing
actively participating in the global climate such initiatives, we aim to inspire other cient radio equipment
action agenda. Notably, e& is the first organisations to join us in creating a with advanced Artificial
private sector group in the UAE to join the more sustainable future, a crucial step in
"Independent Accelerators Project in the accelerating global climate action. Intelligence features to
United Arab Emirates for Climate Change" optimise energy con-
(UICCA), underscoring our dedication to In our commitment to community well-
building a sustainable future. being, e& remains dedicated to aligning our sumption for different
efforts with our core values. Our mission traffic loads while main-
We are delighted to announce our goes beyond connecting communities
partnership with e& as a key technology digitally; it encompasses supporting and taining network perfor-
partner for the upcoming COP28 empowering these communities across mance.
conference, set to take place in the various domains. We believe in our role in
United Arab Emirates. This collaboration
builds upon e&'s previously announced
commitment during its participation in
last year's COP27 conference. Our goal
is to achieve net-zero carbon emissions
in scopes 1 and 2 within the group's
operations in the UAE by 2030.

This partnership marks a significant
milestone in e&'s journey towards realising
its climate neutrality strategy within its
operations. Simultaneously, we remain
steadfast in our efforts to contribute to
environmental preservation in the markets
we operate worldwide. The COP28
conference holds particular significance
for us, as it allows us to unite efforts and
collaborate with partners in driving positive

19 GITEX SPECIAL 2023