Page 16 - SAMENA ELITE - Jan-Mar 2024

ARTICLE
16 JAN-MAR 2024

3. Strategic Partnerships for traditional infrastructure deployment connectivity; it significantly impacted
Enhanced Services was impractical, addressing connec- their financial performance, highlight-
In their pursuit of enhancing 5G FWA tivity gaps and enhancing accessibil- ing the substantial growth derived
services, Omantel strategically forged ity for a broader demography. from their foray into 5G services.
partnerships with influential industry
players such as Zain KSA and Nvidia. This strategic decision to rely on During the first half of 2020, following
This collaboration marked a signifi- 5G technology not only showcased the launch of their 5G FWA service,
cant leap forward, paving the way for Omantel’s adaptability but also Omantel witnessed a remarkable 8.1%
the introduction of GeForce Now for demonstrated 5G technology’s growth in home broadband revenue
home broadband customers, signifi- capability to provide robust when compared to the same period
cantly elevating the value proposition connectivity solutions in diverse in 2019, when the 5G FWA service had
of their 5G FWA offerings. geographical landscapes. In areas not yet been introduced. This surge in
where the deployment of fiber posed revenue served as tangible evidence
The introduction of GeForce Now—a significant hurdles, 5G emerged as that the integration of 5G technology
leading global cloud gaming plat- the preferred technology, offering had a direct and substantial positive
form opened doors to a whole new reliable, high-speed internet access impact on the company’s financial
realm of entertainment for their home and effectively addressing the performance.
broadband customers. This strategic connectivity gaps, thereby meeting
collaboration showcased Omantel’s the demands of consumers in regions The continued success and tangible
agility and adaptability in recognizing where traditional infrastructure benefits of their 5G investment were
and fulfilling the evolving needs of installation was a challenge. further underscored in 2022, as
their consumer base. Omantel’s FWA segment revenue
5. Global Collaborations for Service saw a staggering year-on-year jump
By integrating GeForce Now into Innovation of 143%. This exponential growth
their offerings, Omantel showcased Omantel's forward-looking approach within the FWA segment served
a foresighted approach to meet the to 5G is further emphasized by as a testament to the substantial
increasing demand for cloud-based an Memorandum of Understand- financial impact of their 5G offerings.
gaming experiences. This move not ing (MoU) with LG U+, a pioneering The substantial financial growth
only bolstered their service portfolio Korean operator renowned for its derived from their 5G investment
but also positioned them as a front- cutting-edge services in the realm of further solidifies the success and
runner in providing comprehensive, 5G, particularly in Augmented Reality positive impact of Omantel’s
innovative, and immersive digital (AR) and Virtual Reality (VR) services. strategic move to venture into 5G
experiences beyond conventional technology, showcasing not only its
connectivity. This collaboration between Oman- transformative effect on connectivity
tel and LG U+ aimed to explore and but also its direct and substantial
The strategic partnerships with Zain introduce new experiences over 5G, contribution to the company’s
KSA and Nvidia reinforced Omantel’s focusing on advanced services such financial prosperity.
commitment to offering diversi- as AR and VR. LG U+’s standing as an
fied and value-added services. The industry frontrunner in developing Omantel’s success with 5G FWA
collaborative efforts underlined the innovative 5G services positioned stands as a compelling case study in
company’s adaptability and respon- them as an ideal partner for Omantel the transformative power of
siveness to the ever-evolving digital to further enrich the customer experi- next-generation connectivity. From
needs of their consumers, enabling ence in Oman. early adoption and strategic partner-
them to stand out as a provider that ships to financial growth and global
extends beyond traditional tele- By aligning with LG U+, a leader collaborations, Omantel’s journey
communications services, embrac- known as a global innovator if 5G ser- highlights how 5G can be a game-
ing entertainment, gaming, and vices, Omantel showcased its com- changer for telecommunications
advanced digital experiences. mitment to staying at the forefront operators. It not only provides reliable
of technological advancements and connectivity but also opens avenues
4. Overcoming Infrastructure Chal- enriching the customer experience in for innovation and growth, proving
lenges Oman. especially valuable in addressing
In regions where deploying fiber was challenges posed by diverse geo-
technically challenging and finan- 6. Financial Growth through 5G graphic and demographic land-
cially unviable, Omantel's strategic Investment scapes. As Omantel continues to lead
decision to embrace 5G as the tech- The investment in 5G infrastructure the way, its experience serves as an
nology of choice proved prescient. proved to be a catalyst for financial inspiring model for operators world-
This approach allowed the operator success. Omantel’s investment in wide navigating the ever-evolving
to extend its services to areas where 5G technology didn’t just transform landscape of telecommunications.
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