Page 19 - SAMENA ELITE - Jan-Mar 2024

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supporting enterprises to harness These transformative innovations Zain KSA’s transformative journey
automation efficiencies, Zain KSA are a testament to Zain KSA’s com- into the dynamic realm of 5G FWA
is equally dedicated to enabling mitment to differentiating itself from stands as a testament to the pro-
individual customers to realize the the competition. By incorporating found impact of two key pillars:
lifestyle-enhancing benefits of high- cutting-edge services and pioneer- expansive network coverage and a
speed internet, all within an eco- ing partnerships, the company not steadfast commitment to contin-
conscious framework. only met but exceeded consumer uous innovation. In this pioneering
expectations, establishing its 5G FWA venture, Zain KSA has not merely
Adding Value Through Bundled services as a comprehensive and offered high-speed internet but has
Services desirable choice for a discerning and successfully generated value through
Zain KSA elevated innovation by diverse consumer base. the strategic bundling of services
significantly enhancing its home such as streaming, cloud gaming,
wireless broadband offerings, mark- Family Offer and family convergence packages.
ing a paradigm shift in the industry. Zain KSA displayed its commitment This multi-faceted approach has
Expanding into adjacent markets, the to innovation by introducing family set an influential precedent, setting
company ingeniously introduced a bundles featuring family offers. This a new standard for comprehensive
diverse array of bundled services to visionary approach went beyond telecommunications offerings and
its subscribers, strategically incorpo- conventional offerings, providing empowering the community to lead a
rating popular streaming platforms families with comprehensive and digitally enhanced lifestyle.
such as OSN and Shahid into their cost-effective packages that seam-
packages. This forward-thinking lessly integrate both home broad-
Zain KSA’s transformative
move addressed the burgeoning band and mobile services. This
demand for entertainment, making innovative convergence simplified journey into the dynamic
Zain KSA’s 5G FWA packages irresist- the user experience and enhanced realm of 5G FWA stands
ibly appealing to a broad spectrum of cost savings, creating a compelling as a testament to the
consumers. value proposition for consumers. profound impact of two
The strategic implementation of
key pillars: expansive
Beyond these strides, Zain KSA family bundles marked a significant
network coverage and a
achieved the milestone of being the leap for Zain KSA, transcending the
first in the region to align with the boundaries of traditional service steadfast commitment to
GeForce NOW (GFN) Alliance forged provision through a consolidated and continuous innovation. In
by Nvidia. In 2022, the company interconnected service model. The this pioneering venture,
launched PLAYHERA MENA eSports to inherent convenience and financial Zain KSA has not merely
cater to the region’s growing mar- advantages embedded in these
offered high-speed internet
ket of gaming enthusiasts. These bundles became a key driver of Zain
but has successfully
groundbreaking ventures positioned KSA’s increasing appeal, cementing
Zain KSA as a trailblazer, offering its position as a customer-centric generated value through
its customers a diverse portfolio of telecommunications provider. the strategic bundling of
high-quality games. services such as streaming,
cloud gaming, and family
convergence packages.

Zain KSA’s successful rollout of
accessible high-speed connectivity
and applications to direct consumers
ties into the company’s overarching
goal of providing a complex ICT
ecosystem for individuals and enter-
prises in the Kingdom to empower a
knowledge-driven society and a
digital economy. The versatility and
seamless delivery of these offerings
demonstrate the transformative
power of pairing strategy and inno-
vation with an unwavering commit-
ment to enhance lives and foster
growth for all.
SAMENA ELITE