Page 19 - SAMENA Trends - October 2021

INTERVIEW SAMENA TRENDS

Enabling Digital Transformation and activate their own online stores This transformation came in the form
stc strides to accelerate vertical through a dedicated mobile application. of increased demand for telecom and
transformation by constructing advanced The company also introduced Office 365 digital services such as competitively
Business Support Systems tolerated to fulfil and Google products, amongst other priced plans, whether voice or internet,
a wide range of industry transformations digital services, to support businesses connectivity solutions, ICT solutions and
and business model requirements. This in streamlining their workflows while innovative products that focus on digitally
stems from our commitment to fulfill reducing their operational costs. transforming the cultures of businesses.
the needs of startups, SMEs, and larger We witnessed a massive wave of demand
enterprises by offering flexible, automated, The offering line under solutions by stc was primarily focusing on accelerating the
scalable, guaranteed, and reliable also extended to our large to medium sized path towards digital transformation for
solutions. These solutions can accelerate B2B customers in addition to specialized most companies, providing the telecom
their digital strategies into the 5G platform products that were designed to help and digital solutions sector with an
allowing the introduction of new solutions manage the safety measures and protocols opportunity to utilize their resources to
and business processes. set in place by the government. The find solutions that meet the needs of
team introduced high body temperature corporate customers. This was actually a
During the pandemic, detecting thermal cameras, monitoring trend experienced worldwide and is now
bracelets, remote collaboration tools, a
considered to the future of doing business
stc launched its 5G fleet management solution, in addition in most sectors.
LIVEBUS, a smart and to other solutions that could assist in the Another transformation the sector
gradual resumption to normalcy.
safe bus supported experienced was the growing demand
by 5G connectivity. Our primary goal is to assist our customers for 5G and 5G enabled products. Today,
in realizing the added value created
using our 5G network, we are able to
This first of its kind by adopting technologies and digital provide a wealth of solutions and services
transportation vehicle solutions that can transform and optimize to corporate and individual customers
the way they do business. Focusing on
given the ease of access and fast speeds
combines advanced the experience and customer journey in the technology possesses. This has
and integrated safety adopting new concepts, we have dedicated opened the doors to a world of potential
a team of highly skilled professionals that
opportunities in terms of accessibility,
solutions for business provide around the clock assistance. The innovation, and expanded network
owners and their support team specializes in simplifying services. The 5G revolution has redefined
the way we connect to the world and has
and easing the transition of business
employees. The initiative owners as they introduce new systems set the bar on a higher level in terms of
targeted all sectors and that can enhance their operations. the types of solutions we can offer our
customers.
institutions within the Introducing innovative digital solutions
country, especially the that solved real world problems for our I believe that these two key transformations
B2B customers allowed us to shift our
will play a great role in the future of stc.
transportation sector, business model towards new areas of We have set up a clear transformation
which is the most vital sustainable growth that have consistently journey to cater customer needs and
enrich their experience with stc, all
improved our revenue streams, even
in the development of during difficult times. Simultaneously, defined in our Corporate Strategy ‘AHEAD’.
the local infrastructure. we continue to explore new applications We invested early on in building the
and digital solutions that apply the latest strongest 5G network in Kuwait and have
Through its specialized business technological revolutions in this digital era been implementing our own corporate
arm solutions by stc, stc focused on to enhance the operational and financial digital transformation strategy. Using
introducing lucrative digital solutions to performance of our B2B customers. our experience and expertise, we will
support its B2B customers. solutions continue to set our sights moving forward
by stc aims to provide customers with Q. How has the Kuwaiti telecom sector on meeting the needs of our individual
world-class connectivity and IT solutions, transformed in the past two years and customers in a way that empowers and
paving the way for digital transformation in what do you believe that entails for the enriches their lifestyle, while assisting
businesses. In collaboration with Futures future of stc Kuwait? our corporate customers in achieving
Communication Company, solutions by stc A. As mentioned previously, we witnessed the diverse objectives under their unique
released digital and cloud-based solutions a massive transformation in the telecom digital transformation strategies.
allowing small businesses to develop industry triggered by the pandemic.

19 OCTOBER 2021