Page 24 - SAMENA Trends - October 2021
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS

        Etisalat Chief Highlights the Importance of ‘Driving Sustainability Through
        Smart Cities’



        Smart  and dynamic growth through  collaboration  between
        government  and private  entities, academia and citizens are
        most essential with  a  reliable infrastructure as  the backbone
        for major national transformation programmes stimulating
        economic growth and gearing smart cities towards a sustainable
        future, said Hatem Dowidar, CEO, Etisalat Group. He made these
        comments during a panel discussion at the Forbes Sustainable
        Innovation Summit 2021 held at the Expo 2020 site, an event that
        gathered global  leaders to  discuss  the various pillars  required
        for sustainable innovations  that  are at  the forefront of smart
        cities  development  agenda.  Khuloud  Al Omian, Editor-in-Chief
        at Forbes Middle East and CEO of Arab Publisher, said: “Today’s
        event gathered leaders from across  industries  to  discuss their
        sustainability  agenda and  their efforts  in  building  smart  cities
        and ecosystems.  With the telecom infrastructure playing such   infrastructure which is a backbone for providing seamless, end-
        a critical role in creating this transformation, Etisalat has made   to-end connectivity, a key enabler for all aspects of smart cities.
        immense efforts in closing this gap of digital readiness enabling   This also  requires  ubiquitous  broadband connectivity  through
        smart communities while achieving the fastest network  in the   a high-speed fiber optic and 5G networks acting as a platform
        world today.” Dowidar’s session focused on unlocking the key to   for advanced services built on IoT, AI and machine learning. He
        an efficient and sustainable smart city model by integrating ICT   applauded  the efforts of the UAE leadership  and pointed  out
        and Big Data in the right way to make cities more sustainable.   how the country is a perfect model for others to emulate today
        He was  joined  by  global leaders  from the technology  industry.   taking a lead globally with its cutting-edge infrastructure and the
        Dowidar stressed on the increasing relevance of telecom sector   deployment of smart technologies across essential services and
        as  a  key  pillar  for building  smart  cities requiring  a  reliable   sectors improving the quality of life of its residents.

        Etisalat and G42 to Merge UAE Data Center Operations



        Etisalat Group of the United Arab Emirates   sites in the UAE. Salvador Anglada, Chief   leader for the future to global hyperscalers.
        has signed  a binding  agreement with   Business  Officer  of  Etisalat  Group,  said:   We believe that this transaction will
        Group42 (G42) to merge their data center   ‘The combination  of our data  center   further strengthen the UAE as a preferred
        businesses.  Etisalat  Group  will  take a   capabilities will deliver a unique portfolio   destination  for  global  technology
        40% stake in the combined entity, Khazna   of infrastructure services for  current   companies seeking world-class presence
        Data Centers, which will operate at twelve   customers,  and will  also create a  market   in the region.’





                                             Mobily Signs Agreement with Ericsson to Recycle
                                             Old Electronic Devices in the Kingdom



        Mobily has announced  an agreement   in  signing the agreement  during GITEX   cooperate  with Ericsson’s Product Take-
        with Ericsson  to recycle  expired  and   2021, while Ericsson  was represented  by   Back  Program due to the importance
        discarded  electronic devices in ways   Ekow  Nelson, Vice President  of  Ericsson   of  preserving the environment  and  the
        that  contribute  to  preserving  the  Middle East and Africa. Mobily will join the   convenience  and ease it  provides for
        environment. The partnership  forms   Ericsson Product  Take-Back  Program in   customers in terms of disposal procedures
        part  of Mobily’s  wider pledge  to  act   accordance with the agreement to improve   for their  electronic devices.  The  program
        towards  successfully  achieving  the  customer  convenience  and  recycle  also has a proven track record of success
        Saudi Vision 2030  sustainability  goals   discarded electronic devices for safe and   in  safe  disposal of  electronic waste  and
        to safeguard the environment  for future   responsible disposal. Commenting on the   reducing  the environmental  impact of
        generations.  Eng.  Alaa  Malki,  Chief   agreement,  Alaa  Malki,  Chief Technology   expired electrical equipment.”
        Technology  Officer,  represented  Mobily   Officer at Mobily, said: "Mobily decided to



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