Page 15 - SAMENA Trends - October 2021

INTERVIEW SAMENA TRENDS

stc Kuwait Talks to SAMENA Council

Telecom services and digital
solutions have become a critical

component of the gradual
road to normalcy with more
governments and businesses
accelerating the adoption of
digital technologies.

The onset of the pandemic led to drastic changes
in what was considered to be normal. Lockdowns,
social distancing, mandatory quarantine, and other
safety protocols enforced by governments around
the world called for a global shutdown that impacted
economies and communities. People were eager
to stay informed with the latest news updates and
maintain open communication lines with their loved
ones. Businesses quickly realized the importance
of the digital world and the path towards digital
transformation as they initiated their continuity plans.
These significant events highlighted the importance
of sustaining a strong telecom infrastructure capable
of delivering vast digital solutions that can allow
businesses to maintain their operations remotely and
cater to their customers’ needs.

Since then, telecom services and digital solutions
have become a critical component of the gradual road
to normalcy with more governments and businesses
accelerating the adoption of digital technologies.

Q. The telecom sector played a key role during the
pandemic, how did stc Kuwait respond to customer Eng. Maziad Alharbi
attitudes during this period and what were some of
the significant steps taken by the company to manage Chief Executive Officer
the accelerated demand for digital transformation in Kuwait Telecommunications Company (stc)
Kuwait?
A. Once Covid-19 was declared a pandemic, stc
was quick to realize the necessity of implementing
its business continuity plan to continue providing
pioneering digital solutions and telecom services
to its customers. As the world recognized the
importance of adopting a digital culture that was
driven by digital transformation, telecom companies
found themselves at the brim of a rapidly changing
world. This period marked a very significant time for
stc and the telecom industry as a whole. Prior to the
pandemic, stc had been implementing its own digital
transformation strategy while offering a range of
solutions that assisted businesses in enabling their

15 OCTOBER 2021