Page 18 - SAMENA Trends - October 2021

INTERVIEW SAMENA TRENDS

In one of our most important initiatives, On two occasions, stc partnered with for all our postpaid, prepaid and enterprise
we collaborated with the Communication the Tarahom Volunteer Team to create a customers across all GCC Countries. This
& Information Technology Regulatory positive impact in the community during initiative allowed customers to utilize our
Authority (CITRA) in a series of programs the holy month of Ramadan. innovative and unique service that could
that aimed to alleviate the Kuwaiti society be added to any of our offered packages
during the crisis. The initiatives were The campaign aimed to support members to both existing and new customers.
embodied with providing customers with within the community who are in need, By subscribing to the roaming service,
free unlimited local calls to all operators, distribute iftar meals to sanitary workers, customers were able to enjoy our ultra-fast
in addition to free 5GB daily data usage for and offer gift baskets as a token of 5G speeds throughout all GCC countries
a one-month period. We also collaborated appreciation to frontliners. without any additional charges to their
with Kuwait Airways and the Ministry existing roaming packages.
of Health in an initiative organized to Our CSR program remains to be a top
welcome returning citizens by distributing priority, as it showcases our commitment To better serve our customers, we
25,000 free prepaid lines with internet to support and serve the Kuwaiti society. expanded our 5G network on a 2.1 GHz
bundles and free local calls. We will continue to focus on spreading frequency band to be the first of its kind in
awareness on causes that are directly Kuwait. The deployment of the network not
Another notable initiative was establishing impacting our community, while only improves the overall user experience
a data link connection between the implementing our annual CSR agenda. for customers, but also prepares for the
International Hospital and the Ministry of exploration and development of 5G vertical
Health (MOH) data center to support local Q. What were some of stc Kuwait’s most industry applications. This 5G DA service
entities in the battle against the current notable achievements during the past offered by stc is considered one of the best
Coronavirus (COVID-19) pandemic. The two years aside from those under its CSR ICT solutions for SMEs, given the sector’s
purpose of establishing the link was mainly program? demand for faster deployment timeframes
to provide a seamless connection between A. Looking back at the past two years, with minimal cabling. Complemented
the International Hospital in Salmiya and stc had several successful milestones by a stable experience and professional
the MOH data center in the Sabah Health that reflected its position as a pioneering services, the 5G DA will provide SMEs with
area, allowing ease of access to systems telecom and digital solutions provider. fast GTM connectivity. The service is also
and applications at high data transmission One of our greatest achievements during a preferred choice for larger enterprises
speeds. this period was receiving the approval due to its capability to serve as a primary
from the Communication and Information link and fiber backup. These services
In the first initiative Technology Regulatory Authority’s (CITRA) have been offered to several customers
to launch the first-of-its-kind mobile
in various sectors and have proven to
under the partnership, virtual network operator (MNVO) license to drastically enhance their operations with
stc and the Tarahom launch Virgin Mobile Kuwait in partnership great success.
with Virgin Mobile Middle East & Africa. The
Volunteer Team dis- license will permit Virgin Mobile Kuwait Q. We spoke about some of the significant
tributed over 7,000 iftar to operate using stc’s network, with stc steps taken by stc Kuwait to manage
the accelerated demand for digital
acting as a Host Facilities Based Provider
meals to paramedics “FBP” with Virgin Mobile Kuwait, offering transformation, what new services have
across Kuwait under prepaid plans to users, and making it the you added to assist businesses in their
first virtual telecom service in the country.
transformation?
the “Ramadan Lives On A. While digitization has been a transition
Campaign”. The sec- Under the direction of our business that most companies have been
implementing to keep pace with the
continuity team, we received the latest
ond initiative was a version of the ISO Certification in Business latest technological innovations, the real
multi-layered campaign Continuity (ISO 22301:2019) after business transformation has now become
completing a vigorous auditing process
a critical one in this digital age. In terms of
titled “#today_we_can”, performed by TopCertifier. The certification providing affordable connectivity solutions,
which focused on comes as a testament to the diligent stc unified its 4G and 5G packages, allowing
approach taken by stc to implement
customers to switch at no additional cost.
spreading awareness on protocols and guidelines through our This transition allowed us to showcase the
the importance of act- business continuity plan applied across strength of our 5G network while providing
all business-related aspects during the
our B2B customers with reliable high-
ing today for a better to- pandemic. speed internet to manage their businesses
morrow. online, in addition to offering advanced ICT
We were also the leading operator in the solutions to fulfill the extensive need of the
Middle East to launch unlimited 5G roaming enterprise sector in Kuwait

18 OCTOBER 2021