Page 31 - SAMENA Trends - March-April 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

ing key sustainability pillars and increase as a concept as well as to participate in ac- environmental effects. The company con-
employee awareness to shed more light on tivities with their colleagues outside of the tinues to conduct extensive research on
the role every employee plays in achieving office environment. Zain has established cutting-edge technologies such as 5.5G,
the company’s sustainable development short and medium-term targets to lower its artificial intelligence, and renewable energy
goals. The initiative gave employees an op- entire carbon footprint and aims to achieve to reduce the ICT infrastructure's carbon
portunity to learn more about sustainability net zero by 2050 to minimize its negative footprint.

Zain ‘Best Mobile Operator’ and ‘Best ISP’ in Kuwait During 2022

Zain, Kuwait’s leading digital service provider, ranked first in the the UAE, including the American University of Kuwait, Australian
‘Best Mobile Operator’ category for the eleventh time and the ‘Best College of Kuwait, Gulf University for Science and Technology.
Internet Service Provider’ category for the seventh time in Kuwait Since 2010, Service Hero has measured over 410,000 validated
for the year 2022 by Service Hero, the region’s only consumer consumer assessments covering more than 450 private sector
powered customer satisfaction index. The announcement was companies.
made during a virtual awards ceremony held by Service Hero to
celebrate the companies that received the highest scores from
consumers in recognition of their world-class service levels and
quality, each in their respective industries from across the Kuwaiti
private sector. Zain came on top of the companies operating in
the ICT sector. Zain ranked first for achieving the highest customer
satisfaction scores by providing the best quality service standards
in the Kuwaiti market. The award came after an in-depth evaluation
by Service Hero’s independent advisory council, which recognized
Zain’s leadership in offering the best innovative digital services,
as well as its relentless pursuit of excellence and innovation with
the aim of achieving superior digital lifestyle transformation for
its customer base, the biggest in Kuwait. Based in Kuwait, Service
Hero is the only consumer powered customer satisfaction index
in the Middle East. The company is a member of ESOMAR and
adheres to the global organization’s principles and guidelines
for self-regulation and ethical practice. Service Hero is overseen
by an Independent Advisory Council to assure results that are
impartial, objective, and accurately reflect consumers’ preference,
making the company’s findings a credible benchmark that offers
transparent and relevant insight for companies. The council is
comprised of academics and business professionals representing
leading institutions and corporate establishments in Kuwait and

Telco Operators Eager to Open Networks to Create
Software Tools that Monetize 5G Networks –
Research

Research commissioned by Nokia and that enable developers to enrich their in 2022 to $34 billion by 2026, according
conducted by Analysys Mason revealed applications for customers with new to Nokia estimates. Enlisting software
that network API exposure is a top 5 services, such as improved quality on developers, at scale, is increasingly essential
priority for 73% of communication service demand. The research surveyed 44 CSPs to the creation and delivery of 5G services.
providers (CSPs), who are turning to open and 67 software developer firms around Telecom service APIs have a significant
APIs (application programming interface) the world and assessed their attitudes role to play in monetizing 5G because they
and SDK (software development kits) on various dimensions of the concept of can expose the deep functionality and
to enable software developers to create network-platform-as-a-service (NPaaS), data within telecom networks; allowing
programs that offer new 5G services to sometimes referred to as Network-as-Code, developers to then develop new use cases
customers. In addition, the research found or programmable network. The market for for their customers, both enterprises and
that around 60% of software developers these services that are enabled by telecom consumers. Still, according to the research,
are keen to write software programs APIs is forecast to grow from $12 billion while CSPs and software developers

31 MARCH-APRIL 2023