Page 30 - SAMENA Trends - March-April 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

new promising global communication hub.
Talal Al Mamari, CEO of Omantel, said,
“I am glad to announce this partnership
with du. This direct and dedicated corridor
will synergize the goals of Omantel as the
global wholesale hub and of du as the
regional data hub, bringing huge benefits to
our Wholesale and Enterprise customers.
Both companies will also be able to further
expand their networks with higher efficiency
and improved connectivity which will result
in a significant positive impact in terms of
services quality and product variety.”. “The
importance of this partnership is reflected
by the fact that it is the first of its kind
regional fiber optic submarine cable which
connects two international data centers -
Equinix MC1 in Barka, Oman and datamena
DX1 in Dubai, UAE. This link will act as a
major facilitator for hyperscalers, content quality of connectivity, which will in turn, trigger more investments to the region and
providers and international carriers that boost customer experience,” Al Mamari boost the performance of our wholesale
are currently hosted in these datacenters added. Fahad Al Hassawi, CEO of du, said, and enterprise customers, which will be
to avail improved connectivity services and “We are excited to enter into this partnership passed further down the line to the society
higher capacities and will be able to directly with Omantel. The agreement comes from by bringing largescale transformation. We
link their Point of Presence (POPs) in the a common vision for a new strategic share the same vision with Omantel of
region. Increased connectivity between direction that will help both companies transforming the region to a global telecom
the two data centers will also attract more optimize their assets and positions in the hub and have always strived to introduce
global players to the region, improve the local, regional and global markets. OEG will cutting-edge solutions to our customers.

Zain Held Week-Long Internal Initiative to Promote
Sustainability Strategy

Zain, Kuwait’s leading digital service pro- ational processes to align with its sustain- Sustainability Week targeted Zain employ-
vider, announces the successful conclu- able development goals. The company has ees across the company’s departments
sion of Sustainability Week, a week-long made addressing climate change one of and aimed at promoting the principles of
internal awareness initiative that targeted the four pillars of its corporate sustainabil- its sustainability strategy. The initiative
employees and featured a wide range of ity strategy and is dedicated to reducing its featured various interactive programs and
interactive programs aimed at promoting overall energy consumption and emissions activities that ran for a week, including ex-
the company's sustainability strategy. Zain across its entire value chain, enhancing the tensive seminars, discussion panels, work-
is committed to building a comprehensive environmental performance of its work- shops, documentary film screenings, and
program that adapts the company's oper- places, and promoting environmental care. field visits to parks and natural reserves.
The programs featured participation from
both employees and executive manage-
ment teams. The initiative kicked-off with a
welcoming session by CEO Eaman Al Roud-
han, where she discussed and outlined the
company's strategic plans to achieve sus-
tainable development goals, as well as
the most crucial steps taken to achieve
such goals. The week-long program also
featured workshops, interactive sessions,
field visits to Al Abdali and Al Jahra natu-
ral reserves, and a visit to Al Shiggaya Solar
Farm. Sustainability Week aimed at promot-

30 MARCH-APRIL 2023