Page 24 - SAMENA Trends - March-April 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

stc Group announces Partnership with Lucid LLC for Connectivity Services
for Lucid Vehicles in KSA

stc Group, the leading digital enabler of KSA,
announced a partnership with Lucid Group
to provide direct-to-consumer connectivity
services for Lucid customers in KSA.
Through this collaboration, the companies
will deliver exceptional connectivity that
enables in-car infotainment and over-the-
air functionality to enhance the driving
experience for Lucid customers. As a
leading digital enabler in the region, stc
is committed to providing innovative
solutions that meet the evolving needs
of our customers. The partnership with
Lucid allows stc to simplify the delivery
and management of advanced over-the-
air (OTA) in-car services and provides a
foundation for innovating and meeting
the changing needs of customers as new
services evolve. This new connectivity
service will enable Lucid customers in KSA for Lucid Air customers in Saudi Arabia," enjoyable, advanced, and convenient for
to enjoy enhanced vehicle performance said Saud Alsheraihi, VP of Business our customers,” said Faisal Sultan, Vice
and functionality, including continuous Products & Solutions at stc Group. "This President and Managing Director, Middle
improvements to vehicle control and partnership allows us to continue to East, Lucid. “We are extremely excited to
infotainment systems via OTA updates, push the boundaries of innovation and bring these features to our customers in
remote vehicle diagnostics, controls, and provide the highest quality products and Saudi Arabia.” This partnership with Lucid
serviceability, music streaming through services to our customers." “Through further strengthens stc's commitment
in-vehicle apps, and navigation. "We are our collaboration with stc Group, Lucid to providing cutting-edge technology
excited to collaborate with Lucid Group to aims to create a seamless connectivity solutions and driving digital transformation
create a seamless connectivity experience experience to make Lucid vehicles more both nationally and regionally.

e& Announces Yet Another Increase in Its Stake
in Vodafone Group

Less than a month after announcing Group to 13%, UAE-based e& has revealed the British telecoms giant, with the latest
it had increased its stake in Vodafone it has yet again acquired more shares in purchase bringing to its holding to 14%.
In line with the three other incremental
stake increases previously announced by
e& in December 2022, January 2023 and
February 2023, it has once again said its
investment rationale remains unchanged
from when it initially announced acquiring
9.8% of Vodafone Group’s issued share
capital back in May 2022. At the time of
that initial share purchase, e& said it had
made the investment in Vodafone Group
‘to gain significant exposure to a world
leader in connectivity and digital services.

24 MARCH-APRIL 2023