Page 19 - SAMENA Trends - March-April 2023

FEATURED SAMENA TRENDS

on the way people shop, transfer money, and We have also placed high importance on growing and
carry out their daily financial transactions in
a secure manner. We have become industry developing our digital infrastructure. This is reflected in
leaders in this regard and have been able our involvement in the Africa-1 undersea cable system
to attract financial transaction giants such
as Visa and MoneyGram to our platform. consortium. By partnering with various organizations
Furthermore, there is close and ongoing for the project we are establishing and strengthening
cooperation with Cisco to build the region’s
largest Internet of Things (IoT) Cloud the Kingdom’s connectivity across the Middle East,
Platform and Equinix to improve the speed Africa, and Europe. This desire to enhance our digital
and quality of the Internet and much more.
infrastructure runs in parallel with our determination
We have also placed high importance to provide excellence and sustainability at all levels
on growing and developing our digital
infrastructure. This is reflected in our and the end beneficiary is the customer.
involvement in the Africa-1 undersea cable
system consortium. By partnering with perception of what categories a telecoms transformation. Most importantly we have
various organizations for the project we company should be involved in will struggle built up our infrastructure in the ways that
are establishing and strengthening the to survive. Mobily is not about surviving we matter most and cater to the needs of our
Kingdom’s connectivity across the Middle always strive for more. By embracing the users. This has resulted in the launch of
East, Africa, and Europe. This desire to concept of digitization, we have become various initiatives such as Mobily Gamers
enhance our digital infrastructure runs in far better placed to compete successfully Portal, and the Digital Partnership Program
parallel with our determination to provide while taking advantage of and creating new as well as working with Monsha’at to
excellence and sustainability at all levels growth opportunities. support SMEs. Furthermore, we paid more
and the end beneficiary is the customer. attention to our B2B business with various
The new Mobily is a market-responsive Cloud and ICT services.
Telecoms that continue to cling to the technology provider and service
old way of doing things by unflinchingly facilitator. But this has only been made From the beginning of this process, our
attaching themselves to the traditional possible by following a clear roadmap for guiding principles have been to look forward
with confidence and a determination to
The new Mobily is a market-responsive technology bring the best, most innovative services to
provider and service facilitator. But this has only our customers. Although there have been
plenty of highs and lows in recent years,
been made possible by following a clear roadmap for we are now beginning to see consistent
transformation. Most importantly we have built up our success. That does not mean we should
become complacent, and we never take
infrastructure in the ways that matter most and cater to our customers or partners for granted.
the needs of our users. This has resulted in the launch The process is ongoing. That means
continuous enhancement across our
of various initiatives such as Mobily Gamers Portal, product and service offerings together
and the Digital Partnership Program as well as working with the expansion of our product portfolio
in connectivity, security services, IoT
with Monsha’at to support SMEs. Furthermore, we solutions, and other digital services. The
paid more attention to our B2B business with various needs of our customers change, and we
must always be prepared to meet these
Cloud and ICT services. shifting trends with solutions that make a
real difference.

19 MARCH-APRIL 2023