Page 112 - SAMENA Trends - July-August 2023

REGULATORY & POLICY UPDATES SAMENA TRENDS

United Arab Emirates

The Telecommunications and Digital Government Regulatory customers’ needs, including citizens, residents, and visitors, as well
Authority (TDRA) has launched the generative AI-supported as the business sector. The portal is connected and linked with all
version of UAE Government’s Unified Digital Platform u.ae. This federal and local government websites, which facilitates visitors'
is considered the interface of the government’s digital presence access to the information and services they need. u.ae a single
and the access channel to the services provided by the federal letter domain name, which makes it simple and easy to memorize.
and local government entities in the UAE. This step comes in The domain name reflects the UAE’s unique characteristics. The
the context of an ambitious plan that includes a package of AI letter U stands for the United Arab Emirates (UAE). It also refers to
services that was launched by Talal Belhoul Al Falasi, Chairman of the pronoun “you”, which reflects the focus of the UAE Government
TDRA Board of Directors, and is being implemented successively and its keenness to communicate with customers and listen to
to keep pace with technological developments and enhance the their needs. (July 13, 2023) www.tradearabia.com
customer experience. The generative AI-supported version of
UAE Government’s Unified Digital Platform (u.ae) provides an The Telecommunications and Digital Government Regulatory
interactive environment that allows users to obtain information Authority (TDRA) has launched a centralized interface to support
and government services in an interesting and interactive way government entities in their endeavors to leverage generative
around the clock. Anyone can access all the information and AI, which enhances their ability to provide services that meet
services available in the platform, using UAE Pass to switch to the the customers’ aspirations in the era of speed and artificial
website of another government entity. intelligence. This platform is part of the ambitious plan that
Smooth browsing: Using UAE Pass will ensure that users will not includes a package of AI services launched by Talal Belhoul Al
need to repeat the registration process in more than one entity, Falasi, Chairman of TDRA’s Board of Directors, and it included the
nor will they need to memorize many passwords to shift between upgraded version of the UAE Government’s unified digital portal
government websites, but rather browse smoothly and easily u.ae, as well as the AI-supported FedNet. Moreover, this platform
from one website to another. In this context, TDRA’s specialized comes at a time of increasing demand for the use of ChatGPT and
teams have re-presented the content in a way that facilitates the other areas of generative AI to enhance productivity and efficiency
customer journey and shortens the time for obtaining information in government work. The centralized interface for generative AI
and services, which enhances customer happiness. The upgraded services offers several advantages to government entities, most
version of u.ae leverages generative AI algorithms to achieve live importantly; it provides an approved mechanism for obtaining
interaction between the user and the platform, while ensuring generative AI services, technical support related to the use of APIs
privacy by using UAE Pass to log in the platform. to benefit from generative AI solutions, as well as technical advice
Digital presence: Eng Majed Sultan Al Mesmar, TDRA Director related to various use cases in line with regulations and policies.
General, said: “The UAE Government’s Unified Digital Platform, This would support government entities’ endeavors in using
u.ae, represents the UAE’s digital presence. It is the most visited such means to their greatest advantage, which would ultimately
website in the country, as 20 million people use it annually to reflect on the happiness of customers and the development of
search for information and services that they need in their daily government performance. Commenting on this interface, Majed
lives.” He added: “With this vitality, the portal reflects the digital Sultan Al Mesmar, TDRA Director-General, said, “In light of the rapid
lifestyle in the UAE, where customers can obtain their services technological transformations, being proactive and innovative
through digital channels, and access the information they want is key to enhance efficiency and provide proactive solutions that
through a one-stop shop linked to the websites of all federal and contribute to enhancing the UAE’s leadership in applying the
local government entities.” Al Mesmar added: “By introducing AI concepts of the Fourth Industrial Revolution, foremost of which
into the mechanisms of u.ae, we have taken another important is AI. We have developed this centralized interface as part of
step towards the digital future, through embracing the latest our strategy aimed at the implementation of ‘We the UAE 2031’
technologies to facilitate the lives of customers and enhance vision, to develop the digital infrastructure according to the latest
the concept of interactive government that puts the customer technological methods, establish a Forward Ecosystem, and
at the top of its priorities and provides an easy and fast user provide the best government services and the best agile business
experience. Online Service Index “u.ae is a key element in the UAE models to achieve results and efficiency. Al Mesmar stated that
digital leadership, as it is included in international organizations TDRA has a comprehensive plan in place for the government
assessments of digital government development level, including use of AI technologies in general, and generative AI in particular,
the UN E-Government Survey in which the UAE ranked first the which includes several stages, starting from the official UAE
Arab region and the 13th globally in the development of digital Government portal, followed by FedNet and others. The plan
government. It also ranked first in the Arab region and 12th globally is open to all innovative ideas that serve the higher goals of the
in the Online Service Index.” u.ae is an embodiment of the Whole- country, including enhancing economic dynamics, facilitating
of-Government Approach, as it provides access to nearly 3,000 customers' lives, increasing happiness, and enhancing the UAE
services provided by all federal and local government entities, global competitiveness. (July 6, 2023) www.zawya.com
and contains thousands of information pages that cover all the

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