Page 41 - SAMENA Trends - July-August 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Cisco Appoints Abdelilah Nejjari as New Managing Director for the Gulf
Region

Cisco announced the appointment of
Abdelilah Nejjari as the new Managing
Director for the Gulf region. Based in
Dubai, he will oversee all the company’s
operations across the UAE, Qatar, Kuwait,
Oman, Bahrain, Yemen, Pakistan, and
Afghanistan. Abdelilah will be responsible
for driving Cisco’s business growth and
strategy, focusing on accelerating digital
transformation for customers across
the Gulf region, and working closely with
Cisco's partner ecosystem. Abdelilah
brings over two decades of diverse
experience in ICT and executive leadership
to the role, including more than fifteen
years with Cisco. Most recently, he held
the position of Cisco’s Partner Lead and
Chief Operating Officer for Middle East and
Africa, overseeing planning and executing I am confident that Abdelilah’s expertise to-end cybersecurity. Commenting on his
Cisco’s operational policies, go-to-market coupled with his leadership abilities will appointment, Abdelilah said: “I am honored
strategies, and priorities in the region. He tremendously contribute to bolstering to be trusted with the opportunity to lead
was also responsible for strengthening innovation in the region and bringing Cisco in the fast-growing Gulf region where
and nurturing Cisco’s relationship with great value to our teams, customers, and governments are taking leading steps to
its growing partner ecosystem. Reem partners.” In his new role, Abdelilah will drive the development of knowledge-based
Asaad, Vice-President of Cisco Middle support Cisco’s customers in their digital economies. I look forward to extending
East and Africa said: “Cisco is deeply journeys, focusing on business agility, Cisco’s momentum across the region and
rooted in the Gulf countries and our unified IT, hybrid work and pivoting to cloud supporting our customers and partners to
commitment to support the region’s digital software and services, all underpinned with seize the full potential of technology and
transformation has never been stronger. seamless customer experience and end- accelerate their digital transformation.”

Cisco and Celcom Enhances Mobile Connectivity Experience for Malaysians

enhance their go to market agility and
create a future ready network for business
of all sizes as well as consumers. During
the pandemic and Movement Control Order
in 2020, Celcom’s adoption of CISCO’s
SDN transport infrastructure successfully
used automated IP parameter verifications
to reduced human errors which also
mitigates the risks of network service
disruptions as well as increased faster
time to market capabilities for Celcom
products and services. The SDN transport
network can simultaneously enable fixed
and mobile connectivity services for
consumers and businesses of all sizes
coupling real-time immersive experiences,
including IoT connectivity. Converged SDN
Cisco and Celcom Axiata Berhad 2019, have leveraged artificial intelligence transport network simplifies the network
(Celcom) has announced that their and machine learning to significantly and improves scalability while maintaining
converged Software Defined Network improve their service provisioning time. a consistent and superior customer
(SDN) transport infrastructure deployed in This deployment has enabled Celcom to experience. Built with leading edge end-to-

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