Page 44 - SAMENA Trends - July-August 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Cisco Research Finds Immersive Digital Experiences are Critical to
Maximizing the Benefits of Wearable Technology

A seamless and integrated digital to a good user experience. In fact, the about the potential benefits that wearable
experience is essential for consumers to quality of the experience is so important technology could bring. The findings of the
maximize the potential of smart wearable that 76 percent of those questioned said Cisco AppDynamics research are clear.
health and wellbeing devices, according to they would stop using a specific wearable Wearable technology brands must be able
new research conducted by Cisco across device or application if they had a bad to deliver a seamless and reliable digital
the EMEA region. The research was carried digital experience. Perhaps more worryingly experience to consumers at all times.
out by Cisco AppDynamics and questioned for smart wearable manufacturers and Failure to do so will see many users switch
4,000 people across in the UAE, UK, France app developers is that 59 percent of to rival products or abandon the wearable
and Germany. It discovered that 83 percent respondents said a bad digital experience healthcare market altogether. To avoid
of those polled believe smart wearable with one wearable device or application this, manufacturers and app developers
technology has the potential to positively would put them off trying other health should adopt the latest tools to manage
transform the health of individuals and or wellbeing wearable technology. The and optimize performance and availability
improve public health services in general. biggest causes of bad digital experiences across a complex IT environment. This
Wearables are increasingly popular: 38 are device crashes (54 percent), slow or means ensuring their technologists have
percent of people currently use at least unresponsive performance (51 percent) access to a single, unified view of IT
one wearable technology device, while and data privacy concerns (51 percent). performance, right across the IT estate
71 percent plan to increase their use of For 84 percent of people, trust is a critical — what’s called full-stack observability.
such products and related applications factor when choosing a wearable medical Furthermore, these wearable technologies
over the next 12 months. Thus, wearable device or application brand. Despite these must be able to connect to this IT
technology has reached a defining moment reservations the overall outlook for such performance data with real-time business
in its evolution, moving from the early products and services is positive with metrics, to quickly identify issues that may
adopter stage through to mass adoption. 79 percent of consumers feeling excited harm the end-user digital experience.
The pace of innovation in wearable
healthcare products is high, and users
have clear preferences for what they want
their devices to do. 84 percent expect their
devices to indicate early warning signs
of illness and the same percentage want
to improve fitness goals. In addition, 78
percent look to wearables to help manage
chronic health conditions; 79 percent to
identify the spread of infectious diseases;
and 77 percent to support healthy eating.
83 percent of consumers believe that
having reliable, real-time access to health
data and accuracy of this data is critical

Open RAN: Policy and Industrial Perspectives
from Around the World

Cullen international's Global Trends • Brazil, Japan, the UK, and the US issued groups, vendors, and technology com-
benchmark on open radio access networks strategies on open RAN, although panies, including from China, Europe,
(open RAN) covers Australia, Brazil, specific measures to promote adoption Japan, Korea, and the US, have taken the
Canada, China, the European Union (EU), of open RAN vary widely. lead in open RAN standardization work,
India, Indonesia, Japan, Korea, Saudi • Other governments, including several in the context of two main industry ini-
Arabia, Singapore, South Africa, the United countries in Asia, opted for a more neutral tiatives, the O-RAN Alliance and the Tele-
Kingdom (UK), and the United States (US). approach, at least publicly, leaving open com Infra Project (TIP).
The main findings of Cullen's research RAN discussions to industry. • Large scale, cloud-native open RAN
show that: • Around 30 major telecommunications deployments are underway only in India

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