Page 56 - SAMENA Trends - February-March 2021

ARTICLE SAMENA TRENDS

Looking ahead, Mobily will continue to lockdowns. This meant that the quality smartphone camera and capturing the
implement its “GAIN” corporate strategy of Maroc Telecom’s services was not electronic signature.
as it aligns with Saudi Vision 2030 and hampered during the lockdowns.
ICT Sector Strategy 2023. In 2020, the In terms of the network, Maroc Telecom’s
company succeeded in transforming from In 2020, a new self-help 4G mobile network coverage reached 99
mobile centric telco to integrated telco and service was launched percent of the Moroccan population in
it aims to become a digital telco in 2021. 2020.
Mobily will prioritise customer service enabling several services
excellence and to ensure that the most to be combined into a PTCL focuses on innovation in cashless
advanced communication technologies payments
are available to its customers unified, user-friendly web In Pakistan, as an industry-first initiative,
page where customers can PTCL launched cash-on-delivery services,
Etisalat Misr focuses on digital enablement allowing customers to place orders for
for SMBs manage their mobile, land- CharJi (wireless internet) online or via a
The company was the first to introduce line and Internet lines in a dedicated helpline. This provides access
B-Digital, a fully digital platform to more autonomous manner to a complete end-to-end service, with
empower SMBs. This first kind of a platform ease of payment, biometric verification
helps efficient management of operations and through a single and a top-up facility, at their doorstep.
by giving small businesses the flexibility of account.
managing the services digitally enabling For an enhanced customer experience,
them to smoothly work from home. PTCL also introduced the new AI-based
In 2020, a new self-help service was analytical Broadband Answering Model
Robotic process automations are currently launched enabling several services to be and the Upgrade Propensity Model with
being utilised to reduce the handling time combined into a unified, user-friendly web the addition of interactive voice response
of complex interactions and processes, page where customers can manage their (IVR), emails and one-way and two-way
creating a digital workforce. mobile, landline and Internet lines in a SMS messages.
more autonomous manner and through a
Among its other achievements Etisalat single account. With the extension of its partnership with
Misr launched Etisalat TV, a partnership Regarding the digitalisation of customer the subscription video-on-demand service
with E-Vision to launch this state-of- identification, new features have been STARZPLAY by Cinepax, allowing payment
the-art app enabling viewers to enjoy deployed on the mobile identification app integration, it became easier for customers
both English and Arabic movies, series used by prepaid customers. These features to pay for their subscription as part of
and Ramadan productions across smart offer full digital access by securing the their monthly bills. Customers were also
devices anywhere and anytime. authentication of customers SIM card, rewarded for making payments via UPaisa,
scanning and automatic recognition an innovative branchless banking solution
On the network in terms of mobile internet of their identity document using their from Ufone.
speed, Ookla ranked Etisalat Misr as having
the second fastest download/upload
speeds while ranked first for latency.
Maroc Telecom brings digital solutions for
students
Maroc Telecom launched the Maktabati
service was launched as an online digital
library for children and adolescents up to
15 years of age, which provides them with
educational and cultural content. More
than 10,000 educational books, novels and
comics are available on the platform in
French, Arabic and English.

As the company continually invests in
technologies, it was well equipped to
implement the above changes and to
deal with the increase in demand and
rise of new uses that resulted from the

56 FEB-MAR 2021