Page 54 - SAMENA Trends - February-March 2021

ARTICLE SAMENA TRENDS

ARTICLE

Etisalat Driving the Digital Future to Empower Societies

Digital initiatives in 2020 set the pace for innovation and transformation in the
network and services

2020 has been a defining year for UAE setting global benchmarks DP World. Each of these organisations is
Etisalat with intensive transformation With the fastest mobile network in the exploiting the power of 5G technology to
and agile delivery of services, ensuring world and the most valuable consumer enable new services and features which
a strong performance while making brand in the Middle East and Africa for were previously not possible.
Etisalat well positioned for the future. the fourth consecutive year, Etisalat UAE’s
The unprecedented economic headwinds digital agenda was accelerated during Etisalat’s digital unit made great strides
caused by the pandemic have demanded the year, with data monetisation, the in its digital B2B services, particularly in
agility and capabilities to quickly adapt deployment of 5G networks, the harnessing the areas of cybersecurity, the Internet of
to the present market conditions. Etisalat of AI, and an increase in the adoption of Things (IoT), and cloud connectivity. In
ensured uninterrupted delivery of services digital channels. Additionally, the company the cybersecurity space, the integration
by standing for our communities taking identified and boldly leveraged new of Help AG operations concluded in the
immediate steps to protect our teams and opportunities by working closely with the UAE and Kingdom of Saudi Arabia (KSA),
customers and support critical verticals. government to assist the education and thereby creating the region’s strongest
This was possible due to the years of healthcare sectors. cybersecurity unit. This will be a key
enabler of secure, seamless, and effective
Etisalat’s digital unit made great strides in its digital B2B digital transformation for customers.
services, particularly in the areas of cybersecurity, the The company also partnered with the
Internet of Things (IoT), and cloud connectivity. In the Dubai Police to deliver the Oyoon project.
cybersecurity space, the integration of Help AG operations The aim of the project is to raise awareness
of e-crime and to improve safety for all
concluded in the UAE and Kingdom of Saudi Arabia (KSA), citizens, residents, and tourists, using
thereby creating the region’s strongest cybersecurity unit. Etisalat’s video cloud platform and its
This will be a key enabler of secure, seamless, and effective AI capabilities. Moreover, Etisalat has
worked with the Dubai Multi Commodities
digital transformation for customers. Center (DMCC) to create the first smart,
sustainable district in the region using the
investments in infrastructure and digital Etisalat remained focused on growing company’s 5G network and IoT solutions.
capabilities making sure that readiness digital business-to-business (B2B) and Etisalat and the Ministry of Interior (MOI)
was in place and customers get onboard business-to-consumer (B2C) revenue; are, furthermore, continuing to run the
the digital divide. The pandemic set the enriching core services; driving value by Hassantuk project, the first smart fire
need for a new norm accelerated with harnessing new technologies (namely AI , alarm solution in the region that will cover
digital transformation. At Etisalat while data monetisation, and 5G); and increasing more than 400,000 villas across the seven
we continue to focus on enhancing the the adoption of digital channels. emirates.
core business we are invigorating all key
aspects of business with a focus on digital Furthermore, Etisalat UAE has launched In addition to the above, Etisalat has
capability building across the group. fixed 5G services. This will assist the evolved towards a Cloud Managed Services
There were some great initiatives carried company in extending its broadband Provider, sustained by state-of-the-art
out across Etisalat markets setting pace services to rural areas. Several 5G use platforms and infrastructure, partnerships
for digital innovation keeping in line with cases and proof of concepts (PoCs) with global industry leaders, hyperscale
the company strategy to ‘Drive the digital with key entities have also been tested, cloud service providers, and impressive
future to empower societies’. including for the Dubai Police, ADNOC, and multi-cloud consulting and operations.

54 FEB-MAR 2021