Africell has launched its mobile money platform Afrimoney in Angola as the operator highlighted low mobile finance penetration in the country in its pursuit of growth.
To promote its platform, Africell will offer new Afrimoney customers free person-to-person transactions and a 100% bonus on all mobile recharges paid for using mobile money.
Angola has low mobile money penetration according to Africell citing a GSMA report, providing it ample opportunity for growth. The company gained its mobile money licence in Angola in January 2022.
Africell began commercial mobile network services in Angola in April 2022 amassing 7 million customers, with backing from the US government arm, the Development Finance Corporation. The group has over 16 million subscribers in sub-Saharan Africa, operating in Angola, the Democratic Republic of Congo, Sierra Leone and Gambia.
“Africell came to Angola with a mandate to change its telecoms sector”, said Ziad Dalloul, CEO, president and founder of Africell Group.
“Launching Afrimoney is a critical step in this strategy. Our network is designed to help customers be better connected, live more efficiently, and access a wide range of digital services. Mobile money has the potential to link everything together, and we expect it to have a huge impact on our business and Angola’s economy”.