MITTO AG, leading global A2P SMS and messaging monetisation company, announces a new customer with whom it has launched its carrier-grade A2P SMS firewall solution: Afghanistan's leading mobile operator, Roshan (Telecom Development Company Afghanistan.)
Mobile operators are always looking for innovative and advanced ways to improve their networks and deliver the best experience for their customers. In addition, the ability for operators to optimise SMS revenues, means an A2P SMS Firewall solution pays for itself while also generating new revenue streams for the operator.
As is well known in the industry, SMS is the only truly ubiquitous mobile engagement channel working on any phone, on any network, anywhere in the world. That means companies can enhance engagement with their customers, reaching them anytime and anywhere with time-sensitive information. Unsolicited messages make the channels for communication congested and may come from sources that have not been approved by the Mobile Network Operator (MNO) or its subscribers. Detecting these messages can bring great challenges without the right support. From the point of view of an MNO, protecting its subscribers from receiving unsolicited SMS and ensuring proper charging for any terminated message are the two key factors for a sustainable A2P business.
Roshan, which began its mobile operations in 2003 in Afghanistan, chose MITTO to invest in A2P SMS Messaging to ensure protection for its subscribers against unwanted SMS traffic.
"For a while now we have been thinking about how best we can optimise our A2P SMS business, to maximise our A2P SMS Revenues, secure our SS7 network, spot potential revenue leakage and simplify reporting and invoicing," Faiz Hassan, Roshan's Director of International and Roaming said. "We reviewed many vendors in the market and chose to outsource these operations to MITTO as the staff and tools they provide are already matching our expectations," he added.
MITTO is one of the world's most well-known A2P SMS vendors which has also made its name in helping mobile operators to protect their SMS revenues with SMS Firewalls. These solutions which are completely managed by MITTO, ensure little impact on the human resources at the MNO side. An SMS Firewall is a key requirement of MNOs who seek to monetise on their SMS business by keeping close control of SMS traffic received to their networks.
Managing Director of MITTO, Andrea Giacomini, explains: "Mobile operators looking to maximize their revenue streams from A2P messaging need SMS Firewalls. Additionally, Mitto's carrier-grade platform has unique proprietary technology which filters spam and fraudulent messages, therefore any type of unwanted traffic can be blocked." He added, "It's a great pleasure to work with Roshan, who we believe, like other operators we support, will be delighted with the results that they will see".