The Western Union Company has announced the launch of new WU.com transactional website in Kuwait. Western Union now has online transactional services in 41 countries, enabling people in those countries to send money digitally to more than 200 countries and territories. Digitally enabled money transfer remains a high growth area for the company and is expected to be the major driver of overall market growth in the coming years.
In Q2 2017, WU.com transactions increased 25 percent, helping digital revenue increase 21 percent. Money transfer revenue at WU.com exceeded USD 340 million in 2016. This digital ramp-up follows the recent launches of Apple Pay as a funding method for digital users in the US, and Western Union’s international money transfer bot for Messenger for US users.
The company also announced a deal with BP to let customers in Australia send money overseas at 302 BP petrol stations using digital kiosks. The alliance also lets users set up transactions on the Western Union app and pay a petrol station attendant in cash.
Source: https://www.telecompaper.com/news/western-union-digital-expands-to-kuwait--1207152