The app will be part of its recently launched advanceTV multiscreen service, which delivers TV, films, apps and Web content across devices. Metrological is powering the advanceTV smart app portal, which will deliver app and Internet content for an enhanced viewing experience.
The Metrological platform allows operators to manage their branded TV app stores via a cloud-based back-end that also provides real-time business intelligence data and marketing analytics. Operators have access to Metrological’s App Library too, which contains over 300 apps, or they can build their own apps with an open software development kit.
“Tele Columbus advanceTV opens up a new dimension of television enabling consumers to enjoy their content on the main TV screen or second screens in a single viewer experience,” said Stefan Beberweil, CMO, Tele Columbus. “Metrological’s cloud-based TV application solution allows us to offer relevant apps and Internet content as an added value to our customers.”
Thijs Bijleveld, SVP, sales and marketing, Metrological, added: “We are proud to team with Tele Columbus to give their consumers a holistic TV experience that includes TV integrated with apps and internet content. Tele Columbus is able to showcase a range of unique premium and niche apps to satisfy all of their customers’ viewing preferences.”
This is the latest deal for Metrological; in December, Liberty Global announced that it has implemented Metrological’s over-the-top (OTT) approach for its Netflix rollout.