stc group, the region's leading digital enabler, has announced its continued partnership with Riyadh Season as an Official Premium Partner for the 2026–27 edition, extending its longstanding association with one of Saudi Arabia's major annual events that bring people together from across the country and around the world.
Over the years, stc group has been a consistent partner of Riyadh Season, supporting its development into a major fixture on the local and global entertainment calendar. In 2025, the group was recognized by the General Entertainment Authority for five consecutive years of sponsorship, reflecting the depth of a relationship that has grown alongside the event.
Now in its seventh edition, Riyadh Season runs for 10 weeks, starting from 21 October 2026 across multiple zones, with a program spanning international sporting events, activities and family attractions. As part of this year's partnership, stc group will have a presence across selected venues through dedicated activation spaces, branding and advertising opportunities. The partnership also includes naming rights for a zone and four rides presented by stc at Wonder Garden.
Through its continued participation, stc group aims to build closer connections with customers and communities while supporting the development of Saudi Arabia's entertainment landscape. The partnership reflects the group's commitment to initiatives that bring people together and create shared experiences for residents and visitors across the Kingdom.
Source: stc Press Release
