Zain Group, a leading regional TechCo, celebrated the resounding success of Zain Play’s debut in Riyadh, Saudi Arabia, where its musical production, ‘Zain, Queen of All Hearts,’ captivated over 32,600 attendees across a completely sold-out run of 12 shows. The achievement marks a significant expansion of Zain Play’s regional presence, bringing its beloved theatrical experience to audiences in the Kingdom for the first time.
Held at The Venue in Riyadh with two shows daily from September 27 to October 2, 2026, the production witnessed overwhelming demand, with every performance selling out. The musical quickly became one of the season’s most talked-about entertainment experiences, generating widespread engagement across social media platforms that saw over 57 million views with countless enthusiastic reactions from audiences, influencers, and critics.
The production’s success also reflects Zain Group’s TechCo transformation and focus on multiple new business verticals, including entertainment, complementing its groupwide Dizlee API content monetization platform. It also reaffirms the company’s commitment to bringing its purpose, “Better Lives. Lasting Connections.”, to life through memorable experiences that inspire joy, strengthen emotional connections, and bring communities together, extending its impact beyond traditional telecommunications services.
The production was led by Zain Group, with support from Zain KSA through local coordination and on-ground facilitation, in partnership with Joy Productions, webook, and Sela. The successful collaboration reflects Zain Group’s ability to deliver large-scale entertainment experiences across its regional footprint, bringing together creative talent and strategic partnerships to engage audiences in meaningful ways.
The Riyadh debut builds on the remarkable 15-year journey of Zain Play, which has established itself as one of the region’s leading theatrical initiatives for children and families. Over the years, its original musical productions have brought generations together through captivating storytelling, memorable music, and inspiring messages, creating shared experiences that extend well beyond the stage.
Through ‘Zain, Queen of All Hearts,’ audiences were immersed in a vibrant theatrical experience combining music, fantasy, elaborate stage designs, and visual effects. At the heart of the production was an inspiring story celebrating confidence, courage, kindness, hope, and perseverance, encouraging children to embrace their individuality, pursue their dreams, and discover their own potential.
The overwhelming response in Riyadh reflects the growing appeal of Zain Play beyond its home market, demonstrating the ability of meaningful creative content to resonate with audiences across different cultures and communities.
The success of Zain Play’s Riyadh debut further reinforces Zain’s standing as one of the region’s most recognizable and admired brands. Earlier this year, Brand Finance valued the Zain brand at a record USD 4.039 billion, reflecting a 16.1% year-on-year increase, while ranking it among the world’s 25 strongest telecom brands with an AAA- brand strength rating.
The expansion of Zain Play into Saudi Arabia reflects the Group’s continued investment in creativity, cultural experiences, and meaningful audience engagement, further strengthening brand affinity and emotional connections with communities across its regional footprint.
Zain Group extended its appreciation to the thousands of families and theatergoers who embraced the production, as well as the cast, creative teams, and partners whose dedication contributed to its success. The landmark Riyadh debut adds a new chapter to Zain Play's legacy of bringing imagination to life and creating memorable experiences for families across the region.
Source: Zain Press Release
