In 2019, AT&T started improving how applications are delivered on internet devices to offer better services. Recognizing the growing capabilities of ARM-based chipsets in home gateways, AT&T sought to leverage these devices as application execution environments, improving customer experiences through secure, flexible solutions.
AT&T initially used containers for security applications. This approach allowed selective installation and easy management of applications by customers. Over time, millions of active containers were deployed, reflecting strong adoption.
However, the container solutions resource intensity — consuming CPU and memory even when inactive — posed limitations on running multiple concurrent applications. By 2022, a need for more efficient system as internet devices became more powerful. This change has allowed AT&T to run more applications on exciting devices without any disruption.
As of today, AT&T operates LCM on over 12 million broadband gateways, unlocking improved efficiency and scalability. Looking ahead, full compliance with prplware software on newer gateways will further enhance performance and developer flexibility.
AT&T plans to introduce more applications this year, offering both free and paid options to enhance customer experience, tailoring their broadband services to best meet their needs.
“We are excited about the benefits this transition brings to our broadband customers and the broader ecosystem,” said Jason Savard, AVP, Technology, AT&T. “By embracing prplware’s LCM, we’re improving efficiency, expanding choice, and empowering developers to innovate across carriers, ultimately delivering greater value and flexibility to subscribers.”
Download the Prpl white paper.
Source: https://about.att.com/story/2025/prpl-foundation-life-cycle-management.html
