Of all the regions in the world, MEA is one in which some of today’s biggest challenges in mobile are coming together to present a particularly crucial opportunity. Soaring demand for bandwidth capacity, new competition from apps and OTT players, and rapid growth of new technologies like LTE and the internet of things represent but a few of these rising challenges.
These factors point to huge opportunities, but ones that require careful understanding and planning. As mobile data use continues to accelerate and evolve across MEA, it’s imperative that operators have a full-scale strategy in place to be able to seize the opportunities now emerging.
Based on recent work that Syniverse has completed with some mobile operators in this region, I’ve observed two areas, LTE and fraud, and developed perspectives on trends that I see as essential for operators to place special focus on in the next few years.
LTE is growing globally, and growing fast, and in few other places in the world is it expected to grow more quickly than in MEA. Work we’re doing with one operator has revealed some of the huge potential for LTE in this region in the near future.
As long as there have been businesses and consumers, there has been fraud. And now fraud is infiltrating the quickest-growing channel for business – mobile – on a massive new scale. In MEA, this threat has recently been revealed through work we’ve been involved in with two customers.
Rising data use will soon drive a dynamic phase of mobile development in MEA. This growth will spur unprecedented demands for mobile connectivity, and as we’ve seen in our work, it’s imperative that mobile service providers have full-scale strategies in place to address the emerging trends that come with this exciting future.
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