Page 81 - SAMENA Trends - September 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Bahrain Credit Partners with Veeam for Cloud Migration

Veeam Software, a provider of backup through web portals, mobile apps and self- smoothly run key operations, guarantee
solutions that deliver cloud data service kiosks, so their entire customer business performance and meet its
management, announced it has been journey can be managed online.” Veeam customers’ needs to Veeam. Bahrain Credit
selected by Bahrain Credit, a division of claims its scalable backup and replication is now set to partner with Veeam in a cloud
Bahrain Commercial Facilities Company capabilities accelerates business migration project designed to be the first
(BCFC), to guarantee data availability, performance, providing an easier and more step in an ongoing digital transformation
improve operational efficiency and better efficient way for the Bahrain Credit in- journey for the company. The program will
deliver digital services to its customers. house team to manage scalable workloads. also integrate Veeam’s replication solution
“Financial services digitization is our The solution also takes care of the backup for disaster recovery and a system for
key to provide a differentiated customer and recovery of several mission-critical the archiving of emails for off-boarded
experience that suits the new lifestyles virtual machines (VM), including the VM employees to promote greater service
changes,” said Ali Al Marzooq, head of running Bahrain Credit’s core database, continuity for customers. “The cloud will
innovation and business technology which stores all customer data and serves enable us to meet our goal of not having
at Bahrain Credit. “With unique digital all its enterprise applications. With huge any physical servers by 2020 and we see
services on-boarding, we aim to simplify amount of its data existing solely in digital Veeam as being a key partner in achieving
the process to help our customers save formats and a single hour of downtime this objective,” added Mr Al Marzooq.
their time and effort. We’re building omni- costing a significant amount of money,
channel engagement for our customers Bahrain Credit attributes the ability to now

UAE, Saudi Arabia Lead GCC in Digital Transformation Interest Online

The UAE and Saudi Arabia are leading GCC- ‘computer security’, with the significant UAE search terms are ‘digital marketing’
wide online searches relating to digital increases in searches highlighting how the at 28 percent, followed by ‘cyber security’
security and transformation over the last two Gulf states are setting the regional data at 25 percent, ‘digital transformation’
12 months, according to new results protection agenda and leading demand. In at 24 percent and ‘computer security’
released by SEMrush, an award-winning terms of online search volume trends from at 23 percent. Meanwhile, Saudi Arabia
all-in-one digital marketing suite. The August 2018 to August 2019, the UAE’s witnessed the largest single market jump
back-data study covered four key strategic most searched term was ‘digital marketing’, in related search volumes during the same
digital terms: ‘digital transformation’, closely followed by ‘cyber security’. As for period. The Kingdom’s fastest growing
‘digital marketing’, ‘cyber security’ and year-on-year growth, the fastest growing related term was ‘digital transformation’,
which witnessed 123 percent growth,
with ‘digital marketing’ and ‘computer
security’ at 84 percent and 30 percent
growth, respectively. “These insights
provide marketers working within this
sector greater clarity into the interests
of residents and companies across both
the UAE and Saudi Arabia. By harnessing
this data, they will be able to support their
own marketing campaigns and outreach
to acquire new business leads as interest
and investment grows,” said Adam Zeidan,
Corporate Communications Manager at
SEMrush for MENA region. “According
to Internal Data Corp, the UAE and Saudi
Arabia will dedicate USD 8 billion and USD
11 billion, respectively, to IT and digital
transformation in the next year, something
marketers need to be monitoring.”

81 SEPTEMBER 2019