Page 25 - SAMENA Trends - October 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Mobily to Launch Financial Services Solutions in Saudi Arabia in Collaboration
with Ericsson

In the presence of Chief Executive Officer Financial Services and provide solutions convenient journey for consumers. With
of Mobily: Eng. Salman Al-Badran, Chief for Saudi customers. Mobily’s new the right technology partner like Ericsson,
Executive Officer of Ericsson: Börje Ekholm initiative supports the Financial Sector our ambitions to roll out new services
and President of Ericsson Middle East Development Program, which is part of that provide added benefits and features
and Africa: Fadi Pharaon, a cooperation the Vision 2030, which aims to increase to propel financial inclusion and achieve
agreement to launch financial services has the share of Saudi Arabia’s cashless the goals of the Saudi Vision 2030.” Ekow
been signed by the Chairman of the Board payments to 70 per cent by 2030. Ayman Nelson, Vice President of Ericsson Middle
of Directors of Etihad Fintech Company: A. Aleissa, Chief Executive Officer at Etihad East and Africa says: “Mobile financial
Mr. Ismail Al-Ghamdi and Vice President Fintech Company says: “Mobily strives services are a key driver in enabling digital
of Ericsson Middle East and Africa: Mr. to enhance customer experience with a transformation in today's world. Together
Ekow Nelson where Mobily has selected first-of-its-kind, next-generation financial with Mobily, we aim to make financial
Ericsson (NASDAQ: ERIC) to launch the services platform that enables secure and services as intelligent and intuitive as
possible so Saudi consumers can access
and perform secure, financial transactions
anytime, anywhere. Our mobile financial
solutions will help Mobily extend its
trusted brand into financial services and
lay the foundation for growing revenues
in adjacent markets." Ericsson's mobile
financial services are secure, functional,
and easy to use, driving customer and
partner growth throughout the mobile-
commerce eco-system. Deployed globally,
Ericsson's pioneering offerings empower
service providers to reduce related costs,
attract new customers, drive customer
loyalty while accessing new revenue
streams, a win-win strategy which drives
financial inclusion.

MoSD and Omantel Sign Pact for Integrated

Cloud Contact Center

The Ministry of Social Development and system and will speed up transactions and and of high quality and most importantly
Omantel have signed an agreement under add more accuracy in dealing with existing meet the Ministry's requirements." She
which Omantel will set up a center for cloud files. These integrated solutions will help added, "These solutions and technologies
services for the Ministry. Her Excellency Dr Ministry’s officials access regular reports will make the process of receiving inquiries,
Laila Ahmed Al Najjar, Minister of Social on performance of the units and call center reports, complaints, family counseling
Development and Talal bin Said Al Mamari, employees. Such reports will enable them and beneficiary services in a flexible, fast,
CEO, Omantel signed the agreement. As to follow up the performance indicators accurate and secure manner. They will
per the agreement, Omantel will set up in line with administrative policies related also facilitate following up on files from
an integrated contact center for cloud to the public sector. Commenting on the different departments and digital storage
communications to provide IT solutions signing of this agreement, Her Excellency for long periods. The move will contribute
and services within a secure, high-quality, Dr Laila Ahmed Al Najjar said, "Through towards updating the Ministry's systems
and flexible cloud environment. Services this agreement, we intend to upgrade the and services to support e-government.”
covered by this agreement include cyber services and operational processes of On his part, Talal bin Said Al Mamari,
protection, digital data storage, and the the Ministry. We seek to benefit from the said, “Signing this agreement reflects
issuance of periodic reports. The call center solutions and cloud services provided by the confidence of our customers in the
will also be linked to the Ministry’s CRM Omantel, which are known for being flexible advanced services provided by Omantel.

25 OCTOBER 2021