Page 33 - SAMENA Trends - October-December 2024

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Omantel Wins Two Awards at Effies Awards 2024 for Best Marketing
Campaigns

Marking a new achievement, Omantel
won two prestigious Awards at the Effies
MENA Awards 2024, held recently in Dubai,
attended by marketing and media experts
from the region. The Awards came in
recognition of the company's innovative
initiatives in the field of marketing and
digital media. Omantel won the Gold Award
for its WhatsApp Oman campaign in the
Internet and Telecommunications category,
as well as the Bronze Award for “Maqroo”
campaign in the same category. WhatsApp
Oman and Maqroo were distinguished by
their creative and effective content, which
attracted the attention of the jury and innovative solution that facilitates reading messaging /chatapps/text messaging”
confirmed Omantel's position as a leader and writing and contributes to improving category & for real time marketing
in providing innovative digital solutions. the quality of life for individual suffering category, MMA smarties- Silver Winner
These campaigns were conceptualized from dyslexia. Commenting on the win, for marketing “small budget/big impact
and executed in collaboration with Leo Saba Said Al Busaidi, Senior Manager of “category for WhatsApp Oman's campaign,
Burnett Middle East, Omantel’s creative Corporate Communications at Omantel, as well as Dubai lynx grand prix award
agency, whose strategic insight and said: “We are proud to have won these for industry craft “Typography: Brand &
innovative storytelling played a pivotal prestigious Awards, which recognize Communications Design” category, Dubai
role in their success. The Effie Awards the company's outstanding efforts in lynx silver award for health care “Brand-
are known by advertisers and agencies implementing innovative and effective led Education & Awareness” category,
globally as the pre-eminent award in the marketing campaigns”. “Such campaigns Dubai lynx bronze award for design
industry, and recognize any and all forms not only contribute to the marketing of the “Design & interactive design” category,
of marketing that contribute to a brand's company's services and solutions, but also D & AD Wood pencil award for “health &
success. Winning an Effie is now a global contribute to solidifying our brand presence wellbeing “category for “Maqroo”. Omantel
symbol of achievement. The Awards now in the region”, praising the great role played has succeeded, through the integration of
honor all forms of effective marketing and by Leo Burnett, Omantel creative agency in its operations, processes, and extensive
the companies and individuals creating the success of these campaigns. Adding expertise in the field of communications
effective work across the globe. to this, Kalpesh Patankar, Chief Creative and digital technology, in establishing its
WhatsApp Oman Campaign Officer, Leo Burnett Middle East, stated, “We position as a leading telecommunications
Omantel has launched the WhatsApp Oman are honored to collaborate with Omantel company within the Sultanate of Oman
campaign as part of its efforts to enhance on campaigns that go beyond traditional and beyond. The company's innovative
communication with customers, as it marketing to create real impact. These approaches have contributed to providing
relied on sending morning messages that accolades reflect the synergy between state-of-the-art solutions to different
include stunning landscapes from across Omantel’s forward-thinking vision and consumer and business sectors. The
the Sultanate. The campaign used artificial our commitment to delivering compelling, company aims to deliver an unparalleled,
intelligence technology to collect and culturally relevant storytelling.” Omantel exceptional experience to its customers
categorize millions of messages, which has also won a number of other awards and strives to always exceed their
added a unique touch to its customers including Dubai lynx gold award for brand expectations. To achieve the objectives
experience. experience and activation “Use of Social of Oman Vision 2040, Omantel invests
"Maqroo” font & Digital Platforms” category, Dubai lynx in emerging technologies and provides
The second Award came in recognition of gold award for PR “social engagement” cutting-edge ICT solutions, such as
the “Maqroo” initiative, the first Arabic font category, Dubai lynx bronze award for cloud solutions, AI, Smart solutions,
designed specifically to help individuals PR “Breakthrough on a Budget” category, cybersecurity, and much more, in addition
with the dyslexia. Omantel developed this Dubai lynx bronze award for media “use to harnessing its technological capabilities
font after thorough study and analysis of of social platforms” category, MMA to enhance innovation and leadership in
hundreds of Arabic fonts, to develop an Smarties – Gold Winner for Media “social new and advanced technologies.

33 OCT-DEC 2024