Page 30 - SAMENA Trends - October-December 2024
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS



                                             Mobily  and  Sparkle  Join  Forces  to Enhance
                                             Connectivity Via Submarine Cable Systems


        During  its  participation as  a  Digital   Arabia's  strategic position to  offer low-  low-latency routes with scalable capacity
        Infrastructure Founding  Partner of the   latency  connectivity  between  Asia and   options. Clients will  also  gain access to
        first  edition  of  the  Connected  World   Europe,  improving  global  connectivity.   the expansive  networks of  both Mobily
        KSA conference  hosted  in Riyadh,   Under the MoU, Mobily and Sparkle have   and its partner, leveraging a rich portfolio
        Mobily, a leading  innovator in the   outlined a strategic agreement under which   of services including Layer-1,  Layer-2,
        Telecommunications,   Media,   and   Mobily is finalizing the acquisition of dark   and IP solutions. These offerings provide
        Technology  (TMT) sector in the Kingdom   fiber  from  Sparkle’s  advanced  submarine   virtual access to major Internet Exchange
        of Saudi  Arabia, signed  a Memorandum   cable systems, which will enable seamless   Points (IXPs),  ensuring  seamless global
        of Understanding (MoU) with Sparkle, the   connectivity  with  strategic drop points   connectivity.  Additionally, customers will
        first international service provider in Italy   in Chania, Palermo, Milan,  and Marseille,   benefit  from  Mobily's  extensive  services
        and among the top global operators. The   further enhancing Mobily's  international   within the Kingdom of Saudi Arabia  and
        partnership  will  enhance  connectivity   network capabilities.  The project is   Sparkle's comprehensive services across
        solutions  through Sparkle’s state-of-the-  expected  to  be fully  completed  in  2025.   Italy  and  Europe.  “Our  collaboration  with
        art  new  submarine cable systems and   Building on this MoU and the new digital   Sparkle strengthens the resilience of global
        advanced  undersea telecommunications   path announced in October 2024 by Mobily   network connectivity between the East, the
        infrastructure, which seamlessly links key   and Sparkle, network providers, ISPs, OTTs,   Middle East, and Europe. This partnership
        regions  between  Europe  and the Middle   content  and application providers, and   supports the expansion  of data  centers
        East.  This  collaboration leverages Saudi   enterprises will benefit from highly reliable,   and  fosters  content  diversification  for
                                                                                 OTT  platforms and  hyperscalers  in  the
                                                                                 region, enabling robust digital growth and
                                                                                 innovation,” said Thamer A. Alfadda, SVP
                                                                                 Wholesale of Mobily. “We are delighted to
                                                                                 collaborate with Sparkle on this significant
                                                                                 and impactful project, marking an
                                                                                 important  milestone in  our partnership.”
                                                                                 “We are pleased to cooperate with Mobily
                                                                                 to strengthen Saudi Arabia’s primary and
                                                                                 pivotal role in the digitalization of the region
                                                                                 and reinforce the Kingdom as a strategic
                                                                                 digital hub enabling better communication
                                                                                 between  Europe,  the Middle East,  and
                                                                                 beyond,”  said Enrico  Bagnasco, CEO  of
                                                                                 Sparkle.


        Mobily  Concludes  Participation  in  Connected  World  KSA,  Announcing
        Partnerships to Enhance Digital Solutions and Carrier Services


        Etihad  Etisalat  (Mobily), Saudi  Arabia's   focuses  on collaboration  to enhance   customer experience and offer innovative
        leading   technology,  media,  and   global  connectivity  options  and carrier   services and products. Mobily  also
        telecommunications (TMT) company, has   solutions and explore opportunities for   signed  a  Memorandum  of Understanding
        successfully concluded its participation As   developing  data  center  and Co-Location,   (MoU) with Supercell  Iraq to collaborate
        a founding partner of Digital Infrastructure   and deliver cutting-edge  digital solutions   in  the  field  of  connectivity  and  operator
        at  Connected  World  KSA conference  and   across the region. During  the event,   solutions.  This partnership  aims to
        exhibition,  held in  Riyadh  on November   Mobily  also  signed  a  Memorandum  of   explore  strengthen  ties  in  developing
        19-20,  2024.  As  part  of its  commitment   Understanding  (MoU) and partnership   the next generation  of regional digital
        to advancing  digital connectivity  and   with China Telecom Middle East. The MoU   solutions, and develop a new products and
        fostering  innovation,  Mobily  signed  outlines  collaboration  on communication   services to address connectivity  needs
        a  MoU  with  IQNET, an Iraqi  leader in   services and offer integrated  solutions   between  Asia and Europe. During  the
        connectivity  and wholesale solutions in   for customers  both  within and beyond   event,  Mobily showcased  its substantial
        order response  to the growing  demand   Saudi Arabia.  This initiative aligns with   investments in submarine  cables, local
        for international  connectivity, the MoU   Mobily's strategy to deliver an exceptional   terrestrial networks,  data centers, and

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