Page 28 - SAMENA Trends - October-December 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& and Nokia Bell Labs Wins MEA Business Technology Achievement
Award

e& and Nokia Bell Labs were recognized
in the MEA Business Technology
Achievement under the “Innovative
Collaborations and Partnerships” award
category for its contribution towards the
innovative advancements in AI and R&D
across industries. MEA Business awards
celebrate a diverse range of technology
achievements from a range of sectors
including telecommunications, AI and
machine learning, Cyber Security, cloud
computing satellite technology, robotics,
e-commerce and many more. This award is
a testimony to e&’s continuous efforts and
achievements in the field of AI, specifically
the recent partnership with Nokia’s
research arm “Nokia Bell Labs’. This
partnership brings together the advanced
industrial research and innovation of Nokia
Bell Labs, with e&’s deep understanding disasters. Nokia Bell Labs is an industry a platform for industry decision makers
of the market and industry sector. Most leader in Responsible AI and has defined to help bring about a consensus-driven
recently e& announced the launch of six principles to guide AI research in the policy and required regulatory change for
the #AI4SD platform developed by e& in future along the lines of fairness, reliability, enabling digital transformation in the SA-
collaboration with UNDP & MBZUAI, an privacy, transparency, sustainability and ME-NA (Subcontinent, Asia, Middle East
#AI powered solution to help countries and accountability. SAMENA Council serves as and North Africa) region.
NGOs better predict and respond to natural a unified voice for telecom operators and

e& UAE and Huawei Collaborate on Innovative New Calling Solutions to

Transform Communication Landscape

e& UAE, the telecommunication arm of (VoNR). This partnership aims to promote impressive VoLTE traffic ratio in its mobile
e&, and Huawei, a global technology a greener, more efficient, and intelligent network. The evolving market demands
leader, are excited to announce a strategic voice network. With a strong commitment and growing technologies are driving the
collaboration focused on revolutionizing to implementing the latest technologies, transformation of voice services. e& UAE
voice network innovation through the company has significantly enhanced its and Huawei recognize the importance of
convergence and Voice over New Radio voice services over the years, achieving an this shift from traditional voice to video
and immersive communications. Together,
they will leverage advanced technologies,
including the IMS Data Channel, AI, and
Augmented Reality (AR), to enhance
calling services. “Together with Huawei,
we are poised to redefine how users
experience calling services,” said Khaled
Al Suwaidi, Senior Vice President of Core
Networks and Platforms at e& UAE. “Our
focus on New Calling will not only enhance
the user experience but also create a more
efficient and integrated communication
ecosystem.” Wang Lei, President of
Huawei's Global Key Account, stated that
through collaborative efforts to introduce
new calling services, they are transforming

28 OCT-DEC 2024