Page 34 - SAMENA Trends - October-December 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Omantel Wins CX Leader Award at CX Connect in Dubai

Omantel has been honored with the the field of communications and digital achieve the objectives of Oman Vision
prestigious CX Leader Award at the CX
Connect event, hosted by Sprinklr and
featuring AWS along with other renowned
organizations. The event recently
took place in Dubai and recognized
Omantel's outstanding commitment to
revolutionizing customer experience (CX)
through innovative strategies and cutting-
edge solutions. This award highlights
Omantel's continuous investment in
enhancing customer experience by
adopting world-class CX tools and
demonstrates its leadership in customer-
centric innovation. It is also a testament
to the Company's efforts in implementing
a robust CX strategy as part of its broader
Shift Gear initiative, which is nearing
successful completion. Salma Al Masrouri,
Senior Manager of Customer Experience at
Omantel, expressed her excitement: “We
are thrilled to receive the CX Leader Award.
This recognition reflects our relentless technology, in establishing its position as 2040, Omantel invests in emerging
dedication to elevating customer a leading telecommunications company technologies and provides cutting-edge
experience through groundbreaking within the Sultanate of Oman and beyond. ICT solutions, such as cloud solutions,
strategies and technologies. It is an The company's innovative approaches AI, Smart solutions, cybersecurity, and
affirmation of our team’s commitment to have contributed to providing state-of- much more, in addition to harnessing its
ensuring that every customer interaction the-art solutions to different consumer technological capabilities to enhance
with Omantel is meaningful, impactful, and business sectors. The company aims innovation and leadership in new and
and seamless.” Omantel has succeeded, to deliver an unparalleled, exceptional advanced technologies.
through the integration of its operations, experience to its customers and strives
processes, and extensive expertise in to always exceed their expectations. To

Omantel and Optiva Complete Digital Transformation Project

Omantel and Optiva have upgraded and charging and payment capabilities, plays and capabilities. With Optiva’s Charging
migrated over 200 Omantel products a key role in Omantel’s strategy to deliver Engine, Omantel will also streamline the
and services across all business lines innovative services to more than three integration of new digital partners into
to Optiva’s convergent charging engine, million customers, while enhancing the its service portfolio, boosting customer
hosted on Omantel’s private cloud. This overall digital customer experience. By satisfaction and driving revenue growth.
upgrade enables the implementation of transitioning from a bare-metal deployment “Through this cloud transformation, both
innovative use cases for both consumer to Omantel’s cloud infrastructure, the Omantel and its customers will benefit
and enterprise segments, powered by company can now leverage CI/CD from cloud-native architecture, GenAI
GenAI and 5G technologies. Optiva’s (continuous integration/continuous capabilities and enhanced 5G capacity,”
cloud-native convergent charging delivery) pipelines and automation, said Robert Stabile, CEO of Optiva.
solution, which includes real-time rating, ensuring rapid access to new features

34 OCT-DEC 2024