Page 24 - SAMENA Trends - October-December 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

deploy, and manage software which runs
on AWS, democratizing access to the
cloud. Just like how AWS democratized
access to cloud computing services, it
is transforming access to building and
using generative AI technology so that
companies of all sizes, across all industries,
with developers of all skillsets, can take
part in this transformation and grow their
businesses. The two companies will also
leverage AWS’s unique Amazon Bedrock
generative AI solutions to empower e&’s
Middle East customers, large and small,
with advanced AI to drive productivity
and improve customer experiences.
Amazon Bedrock provides foundation
model choice from leading AI providers
via a single Application Programming
Interface (API) for companies to build
and scale generative AI applications. The
AWS and e& collaboration arrives at an US$733 billion in economic value by 2033 an AI-powered, data-driven economy. By
integral time as cloud adoption continues across the Middle East and North Africa. investing in both critical infrastructure
to transform both public sector services Hatem Dowidar, Group CEO of e&, said: and talent development, we’re again
and enterprises. According to PwC, nearly “This agreement with AWS demonstrates supporting the region’s economy, digital
70 percent of Middle East companies plan our shared long-term strategic goal to resilience, and, most importantly, its
to migrate most of their operations to the create an ecosystem that supports today’s people, who will be instrumental in
cloud within the next two years, while a digital needs and lays the foundation realizing the UAE’s vision of becoming
2023 report by Telecom Advisory Services for future growth. We are enabling a world-leading digital powerhouse.”
predicts public cloud adoption to unlock businesses across the region to lead in

e& UAE and Dubai Airports Team Up to Explore Enhancement of Airport
Operations with 5G

Technology will enhance the guest
experience through optimized journey
management and improved luggage
handling efficiency, further reducing
delays and losses. Travelers will also enjoy
uninterrupted shopping experiences. In
addition, digitized passenger management
systems will ease congestion at boarding
gates and runways, streamlining
operational flow. Furthermore,
5G-powered ground services will help
reduce operational and maintenance
costs. Fadi Shannah, Vice President,
Enterprise Sales, e& UAE, said: “This
partnership with Dubai Airports marks a
significant step forward in enhancing
the overall operational efficiency at the
world’s busiest international hub, Dubai
e& UAE, the telecommunications arm airport operations. The collaboration International (DXB) and the airport of the
of e&, has signed a Memorandum of aims to identify areas where 5G could be future, Dubai World Central – Al Maktoum
Understanding (MoU) with Dubai Airports, implemented in the future becoming the International (DWC). By leveraging the
exploring opportunities to bring 5G first private 5G deployment in an airport power of 5G private network technology,
Private Network connectivity to optimize in the region. The 5G Private Network we aim to deliver seamless connectivity

24 OCT-DEC 2024