Page 19 - SAMENA Trends - October-December 2024
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS


                                                MEMBERS NEWS





                                             stc Group Named Best Middle Eastern Connec-
                                             tivity Provider at Capacity Europe 2024



        stc Group has concluded its participation   Another  Memorandum of  Understanding   national carrier  industry.  Throughout  the
        as  a Digital Enabler at  Capacity Europe   was  forged  with China Unicom,  aimed at   event, stc Group showcased its wide array
        2024, held in London from October 15-17.   bolstering regional connectivity and driving   of digital services, including IoT, as well as
        The  Group’s participation  emphasized   IoT innovation.  Furthermore, stc Group   its international voice service capabilities.
        its  commitment  to pioneering global   earned the GLF Code of Conduct anti-fraud   The Group highlighted its role as a gateway
        connectivity  and in telecommunications   certification  for  2024.  This  achievement   for  international  data  traffic,  leveraging
        innovation. During the event,  stc Group   underscores stc Group’s standards of   Saudi Arabia's  strategic position at  the
        was  recognized  with  two prestigious   transparency  and integrity in the inter-  crossroads of Asia, Africa, and Europe.
        Global Carrier Awards: Best  Sales Team
        Globally and Best Middle Eastern Connec-
        tivity Provider. These accolades reflect the
        Group’s excellence  in delivering cutting-
        edge  solutions  and  reaffirm  its  position
        as a leader in the telecom industry. These
        awards  are a  testament to  stc  Group’s
        commitment  to  excellence  in global
        connectivity and innovation, further high-
        lighting  its  role  as  a  key  digital  enabler
        across the region. At the event, and in line
        with its commitment to drive digital trans-
        formation,  stc Group  forged  a number
        of new agreements  which included  an
        agreement  with Cubic  Telecom, aiming
        to enhance  connectivity  through stc's
        IoT  platforms, APIs,  and GSM  services.


        stc Group’s “tali Ventures” Leads US$10 million Investment in Series B
        Funding for NorthLadder


        tali  ventures, stc Group’s corporate   proven its  business model and  growth   vibrant entrepreneurial ecosystem across
        venture capital  arm,  and NorthLadder,  a   potential. The investment was  led by   its  operating markets and supporting a
        leading device trade-in platform in over 10   stc Group’s  corporate venture capital   more sustainable future.  Over the past
        countries,  has announced  the  successful   arm, tali ventures,  with additional funds   18  months, NorthLadder has  emerged
        completion  of a US$10  million Series  B   from Dutch Founders  Fund  and Crescent   as  the leading  trade-in player in over
        investment round. Series B  funding is  a   Ventures. stc Group  is a  leading digital   10  countries, serving major  telecom
        stage in the funding process and typically   enabler and this investment demonstrates   companies, retailers, e-commerce players,
        occurs after a company has successfully   the Group’s commitment to fostering  a   and Original Equipment  Manufacturers
                                                                                 (OEMs).  The company has introduced  a
                                                                                 variety of service offerings, including some
                                                                                 industry firsts, delivering exceptional value
                                                                                 to both customers and retail partners. The
                                                                                 funding  will primarily fuel  NorthLadder's
                                                                                 global expansion efforts and the continued
                                                                                 development of its state-of-the-art trade-
                                                                                 in platform.  NorthLadder  has  recently
                                                                                 established  its  European  operations in


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