Page 114 - SAMENA Trends - May 2020

ARTICLE SAMENA TRENDS

ARTICLE

COVID-19 Lockdowns Accelerate the Uptake of Digital

Cross-border Transactions

Telcos from Europe to the Middle East have seen a notable

increase in customers making use of cross-border mobile
top-up products using the DT One network

The global impact of the COVID-19 observe dramatic increases in the number “During times of crisis being able to talk
pandemic has radically changed the and value of international mobile data and to your family and loved ones is vitally
way the world functions in a very short airtime credit top-ups. important. At DT One we are committed to
space of time. From the sudden shift to finding ways that we can help to support
remote working for millions to national One of DT One’s key product offerings our partners, customers and people relying
lockdowns across the globe, COVID-19 is is phone-to-phone (P2P) cross-border on our network to cope with the hardships
changing consumer attitudes, behaviours top-ups - which give telco customers the that COVID-19 brings. Through a variety
and purchasing habits. According to an option to buy data, call time or text time for of promotions and added-value offers,
Accenture report, many of these new ways anyone in any country instantly as a value- we have been working closely with our
will remain post-pandemic as consumers added service. partners to help people stay connected
embrace digital commerce and online and online,” says Thierry Siminger, Chief
tools to learn and connect with others. For telcos offering international top-ups Commercial Officer at DT One.
to countries like the Philippines, Nigeria,
One of DT One’s key product Ghana and Senegal, digital channels have For telcos offering

offerings is phone-to- seen more than 100% growth on some international top-ups
corridors while smaller point-of-sale
phone (P2P) cross-border networks have lost more than 50% of traffic to countries like the
top-ups - which give telco as a result of the stay-at-home orders and Philippines, Nigeria,
restrictions in movement.
customers the option to Ghana and Senegal, digital
buy data, call time or text For the millions of migrant workers who channels have seen more
live and work abroad, staying connected
time for anyone in any to their loved ones back home is more than 100% growth on some
country instantly as a important than ever, as worries and fears corridors while smaller
value-added service. around health and job safety increase. point-of-sale networks
Telcos have seen an increase in the value
of transactions, with people sending have lost more than 50%
DT One, the world’s leading B2B network higher amounts of credit than usual of traffic as a result of the
for mobile top-up solutions, bill payments to their friends and family back home, stay-at-home orders and
and mobile rewards, has seen the impact underpinning the importance of human
of COVID-19 as telcos around the world connection during difficult times. restrictions in movement.

114 MAY 2020