Page 29 - SAMENA Trends - March 2020

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Mobily Partners with SAP to Digitally Transform Experiences for Millions

of Customers

Mobily, one of the Middle East’s largest experience data, ‘x-data,’ with operational and will serve as an inspiration in shaping
communications companies, announced data, ‘o-data,’ to listen, understand, and act the vision of the telecom industry. “As one
a digital transformation partnership on customer experiences,” said Ahmed Al- of the leading SAP customer experience
with global technology company SAP Faifi, Senior Vice President and Managing digital transformation projects in Saudi
to energize its sales force automation. Director, SAP Middle East North. “Running Arabia, Mobily is showing best practices
In line with its digital transformation on SAP’s Saudi Arabia cloud data center in integrating sales capabilities for
strategy, Mobily sought to enhance will enable Mobily to further scale up and business innovation and agility,” said
business competitiveness by enhancing drive customer-centric innovations and Mohammad Amjad Ali, CEO, NTT DATA,
customer experiences, optimizing costs support seamless end-to-end customer Saudi Arabia, a joint venture company
and sales, and bringing innovations journeys.” NTT DATA is leveraging with Ali A.Tamimi Group. “Mobily has the
faster to market. “As Mobily grows, our the expertise of its group company, secure, comprehensive, and flexible SAP
digital transformation strategy calls for ITelligence, which has over 30 years in customer experience solutions to deliver
creating superior value for our B2B and digital transformation journeys. NTT Data on its strategy and take Saudi Arabia’s
B2C customers to foster digital business believes this project will be a touchstone telco innovation to the next level.”
innovation to support Saudi Vision 2030,”
said Salman Al-Badran, CEO, Mobily.
“Thanks to our partnership with SAP, we can
understand and respond to our customers
in real-time, further supporting our journey
of being a progressive, passionate, and
caring company.” Mobily will deploy Sales
Cloud, part of SAP C/4HANA customer
experience suite, with five industry-leading
cloud solution portfolios to foster business
innovation, integration, and agility. Mobily
will run these solutions on SAP’s cloud
data center in Saudi Arabia, with the
project implemented by channel partner
ITelligence. “This project will showcase how
Saudi Arabia’s Intelligent Enterprises can
enhance overall customers’ engagement
and services by combining customer

Mobily Realizes First Voice Call (VoNR) Using 5G Standalone Network

Etihad Etisalat "Mobily" has successfully Alaa Malki, Chief Technology Officer at expected results and the voice was clear
made the first 5G voice call (VoNR) in Mobily. “VoNR call will allow Mobily’s 5G and uninterrupted during the call. This test
the Middle East, using 5G stand-alone users to make voice and video calls while exhibited how 5G new radio (NR) leverages
(SA) network. Mobily also managed to on a 5G (SA) network without needing to the IP multimedia subsystem (IMS) to
achieve a 5G (SA) network capability for fall back onto a 4G or 3G network. VoNR provide the best voice services (VoNR).
data services, which offers independent call has attributes such as quickest call The deployment of 5G (SA) network and
5G technology without any reliance on 4G set up time and wide range of CODECs the voice call (VoNR) have showcased
network. "We are keen to improve Mobily's supported, which improves the user Mobily’s capabilities to utilize key cloud
network capabilities in order to cope with experience while unlocking a whole new technologies such as service-based
the latest trends in global telecom sector, pack of opportunities for Mobily,” added architecture, micro-services utilizing
and as part of the company's vision and Malki. The test took place at Mobily’s office containers and a fully convergent core for
the Kingdom's Vision 2030 to empower in Al-Khobar using 5G (SA) network and 5G 2G, 3G, 4G and 5G (NSA & SA) networks.
digital transformation for individuals, capable smartphones. After conducting
business and government sectors,” said multiple voice calls, all key KPIs met the

29 MARCH 2020