Page 28 - SAMENA Trends - March 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

customers and continue to support the thankful to the wise leadership of the their continued confidence and trust.”
communities we serve and add value to UAE and our shareholders for their steady
the markets where we operate. We are support in this journey, our customers for

Etisalat Signs Agreement to Boost Digital Transformation at Arabtec

Etisalat announced that it has entered existing process by introducing robotics productivity, efficiency, and project delivery.
into a strategic partnership with Arabtec to the workplace, resulting in improved This partnership aligns with Arabtec’s
to provide fully digitalized solutions in a efficiency, higher productivity and greater core strategy in many fronts, accelerating
bid to accelerate its digital transformation project completion rates. Salvador our digital transformation, creating great
journey. Etisalat will be digitalizing Arabtec’s Anglada, Group Chief Business Officer, experiences, and unlocking productivity.”
workforce, migrating its datacenter to the Etisalat, said: “We are pleased to offer a “With an ever-increasing requirement of
Microsoft cloud, all the way to automating wide range of digital solutions to Arabtec, cloud adoption, our very first Middle East
its existing process with Etisalat’s Robotic one of the leading construction companies datacenters launched in the UAE promises
Process Automation (RPA) journey. in the UAE, and set a benchmark in the intelligent cloud technology to soar
RPA is the use of software with artificial construction sector. Through this strategic across industries and leverage a range of
intelligence (AI) tools to automate high- partnership, we, at Etisalat, look forward to ground-breaking innovations which help
volume and repetitive manual tasks that empowering Arabtec with the latest digital in better customer engagement, empower
previously required human input. Under technologies and smart solutions aimed employees, optimise operations and
the partnership, Etisalat will enable at increasing operational efficiency, brand transform products and services,” said
Arabtec to drive into the modern workplace reputation and recognition.” Peter Pollard, Sayed Hashish, Regional General Manager,
by migrating its workforce to Office 365 Group CEO, Arabtec, said: “We are excited Microsoft UAE. “Microsoft and Etisalat
and move its digital infrastructure to to announce our strategic partnership shares a vision of enabling organizations
the Azure cloud. Utilizing Etisalat’s IoT with Etisalat. A partnership intended to like Arabtec to accelerate their digital
workforce management solution, Arabtec drive forward our digital transformation endeavors and empowering them to be
will digitalize time and labor processes, journey by digitizing Arabtec’s workflows agile, lower service latency and ensure
simplify absence management and enable and processes, introducing along the better performance.”
strategic business insights at construction way Artificial Intelligence tools and
site. Etisalat will also digitalize Arabtec’s smart solutions to further improve our

Mobily Boosts Digital Economy with Nokia's Next-
Generation ICT and AI Solutions

A new agreement has been signed by antennas, whilst an expansion of Mobily’s Kingdom, by taking the economy to the
Etihad Etisalat Co. “Mobily” and Nokia, backhaul capabilities will prepare it for a next level. The deployment is set to enable
covering the provision of next-generation rapid increase for the network capacity. further innovation and digitalization with
telecom technologies. The deal is in The ultra-high bandwidth, low-latency new applications and services.” Amr K. El
line with Saudi Vision 2030, which aims network will enable numerous benefits Leithy, Head of the Middle East and Africa
to benefit society by driving digital to Mobily’s subscribers as well as public Market at Nokia, said: “We are excited to
transformation and the digital economy. and private sector customers, including be extending our partnership with Mobily,
Nokia will support Mobily's infrastructure manufacturing, oil and gas, healthcare, adding next-generation ICT technologies
with a wide range of products and services education, transport and entertainment, onto an already strong layer of 4G
from its 5G end-to-end portfolio, including by enabling the use of Virtual Reality (VR), infrastructure to drive digitalization. This
radio access, IP routing, optical networking, Augmented Reality (AR) and Artificial project will allow Mobily and its customers
and software, as well as the Nokia service Intelligence (AI). Eng. Alaa Malki, Chief to reap the benefits of advanced ICT
delivery platform, in order to build an Technology Officer at Mobily, said: technologies and deliver on the aims of
ultra-high bandwidth and low-latency “Together with Nokia, we are working to Saudi Vision 2030.”
network. In addition, the network capacity achieve an advanced ICT infrastructure
will be maximized using massive MIMO to boost digital economy across the

28 MARCH 2020