Page 17 - SAMENA Trends - March-April 2023
P. 17
FEATURED SAMENA TRENDS
Delivering Compelling Customer Experiences to
Unlock Sustainable Commercial Growth
Mobily undertook a strategic refresh
with a primary focus on innovation that
enabled us to take a far more proactive
approach in differentiating our portfolio Eng. Salman Bin Abdulaziz
through intuitive products and services Al Badran
while building new revenue streams in CEO
various key digital and ICT areas. Today, Mobily
everything we do is implemented with
a ‘partnership-ready’ mindset. This in
turn means we have had to become far
more agile in our operating model while
optimizing our cost per transaction.
17 MARCH-APRIL 2023
