Page 107 - SAMENA Trends - June-July 2020

ARTICLE SAMENA TRENDS

is only going to make consumers rely possibility without the need of native high as enterprises as paying customers thus
more on connectivity and not just simple specifications hardware at user end. Low opening up another new revenue stream
connectivity but a connectivity which is latency of 5G networks allow games to be for operators.
making newer experiences possible. We stored & processed on cloud and played
call this “5G+X” model where 5G provides in real time on users’ smartphones. It Virtual as well as Augmented Reality
low latency & high bandwidth connectivity also allows seamless experience to users applications are also expected to proliferate
and “X” stands for new services which across platforms. Users can leave home in the era of 5G as new revenue streams.
operators can monetize. and pick up the games on their mobile These are cloud native applications
from where they left them on console. and require high bandwidth & low
AR & VR experiences latency connection to deliver immersive
provide an immediate Telecom operators have huge opportunity experiences, thus 5G enabled networks are
to play here, Proactive moves to offer
going to be backbone of these services.
opportunity for operators gaming as a service on their network will AR & VR experiences provide an immediate
to dominate the complete open up new revenue streams for them. opportunity for operators to dominate the
complete value chain from connectivity to
Cloud gaming revenue streams can range
value chain from from simple subscription fee, in-game content. With 5G as backbone, operators
connectivity to content. purchases & Quality of service assurance can create multiple opportunities to replace
ageing broadcasting systems for live
on the network. We have already seen
With 5G as backbone, some foresighted operators in Middle sports and deliver enhanced experience to
operators can create East who have started working on building fans. Education & corporate trainings can
multiple opportunities their cloud gaming portfolios by inking also be similarly revolutionized with 5G
agreements with gaming aggregators
enabled virtual reality. However it requires
to replace ageing and publishers. While adding new revenue a long term vision and development of
broadcasting systems streams, cloud gaming also provides an eco-system from the operator to dominate
opportunity for operators to monetize
the new way consumers receive their
for live sports and deliver their existing investments into cloud entertainment & education. We have
enhanced experience to infrastructures. Operators need to move already started seeing advances from
fans. fast else cloud gaming can prove to be operators in South Korea who are front
runners in building eco-systems for 5G+X
same as video streaming services where
market is dominated by global & local services.
An example of “X” services is Cloud Gaming. streaming service providers and telecom
Globally, Mobile Gaming is currently the operators’ role is reduced to only providing To sum it up, we can say that 5G is going
most popular mode of gaming and so connectivity. to revolutionize every aspect of our life and
is in the Middle East and will continue to mobile operators have a great opportunity
grow in its popularity over PC or console 5G is also bringing new value added to seize the moment to once again become
gaming. 4G networks have their limitations services to the market such as 5G a dominant player in the complete value
in providing a fully immersive experience messaging & video ring back tones. The chain with a larger play in services (+X)
to a gamer on the go. With 5G, Cloud monetization models for video ring back made possible by 5G.
Gaming makes these newer experiences a tones can have both consumers as well

Fig1: 5G Enhanced Monetization Capabilities
107 JUNE-JULY 2020